I love AMAZING videos and I have seen a lot lately but I wanted to just post 2 videos that I think are great.
Ydraw’s Choice Number 1: Zendesk
It is not easy to create an amazing video with just music but these guys nailed it! I am sure Zendesk is proud. They did a great job. By creating situations that all of us are familiar with, the viewer is able to relate to the video even though there is no dialogue throughout the video. Ydraw does have a couple of them that will be hitting the web soon so stay tuned, but in the mean time watch how engaging this video is.
Ydraw Choice Number 2: Dollar Shave Club
Once again a great video, but this video is perfect for all the wrong reason. It launched his business and he deserves props for doing something that is extremely risky in the corporate world but a stroke of genius in the online video world. I know several people who have actually signed up for this service, and it’s because of this video. It’s smart, and creative, and a little bit insane.
What can we gain from these 2 simple videos? Be fun, be creative, and dare to take a little bit of risk. People like to be entertained first and then sold. Both of these videos show unique and new ways to capture an audience. Both tell great stories. Ydraw has said again and again that you need to tell a story with your video. That doesn’t mean you have to have a narrator voicing over something, look at the Zendesk video? There was no actual verbal exchange, but what a story it told. Then you have the Dollar Shave Club which relied heavily on jokes and comedy to tell the story, but still got their point across coherently.
Inform a Customer: Demonstrate products and services that are provided. Educated and informed customers are much more likely to invest in a product when they completely understand it. This allows them to see how the product or service would be beneficial to their life.
Testimonial Friendly: Always use testimonials from clients and fans. Having individuals rate the company for experience, telling how the company has helped them and changed their lives, and comparing other companies, helps other customers see that is product or service is valuable and works.
Introduce Staff: This can create a great bond with customers, especially if they are cartoon based, like the animations in video scribing, where everything is introduced in a fun environment, making a company seem warm and inviting with personality and a sense of humor. A person is much more likely to go with a company that seems fun and easy to work with rather than one that seems rude or stressful.
Call to Action: Add a process for customers to get to know how to connect with a company for more information, and what the next step would be for them to interact with you.
Relax: Make the video script relaxing, do not make it too complicated, and try to keep it brief. Make sure to have two or three key points in a video, ones that are most important to the company above all else, and keep it simple. Video marketing is becoming increasingly popular with the online population, and will continue to do so for many years. Creating a successful video marketing strategy is crucial for any small business eager to succeed.