Explainer videos are an indispensable ingredient in presenting your brand or organization. Whether you’re a start-up company, a big name corporation, or a non-profit organization, explainer videos are extremely useful in getting your point across.
The intention of an explainer video is to inform viewers of an idea or to explain what your product or service does.
We all know it can be hard to capture attention with dense writing, so these videos are usually fun, simplistic, upbeat and are about 2-3 minutes long.
Explainer videos are simple, easy, affordable and effective.
The entertaining nature of an explainer video makes it easier for viewers to retain the information.
According to the Global Video Index of 2015, research shows that people are likely to only remember 10% of any information they hear. Yet if paired with a relevant image, they retain 65% of that same information 3 days later.
Also, a recent survey by Video Rascal shows that 85% of people are more likely the purchase a product once they view a correlating explainer video.
These are just two statistics of mounting research supporting their relevance.
Explainer videos are eye-catching, especially when found on the landing page of a website. They grab the attention of site visitors as well as Google.
Adding a video to your website increases your ranking with Google, which in turn can bring more traffic to your site. Oftentimes when a consumer seeks out to understand something new, they’ve already made the decision to purchase it.
Don’t end up scaring away potential new customers with too much text!
Reading a few paragraphs can be boring and is often skipped over for the more comfortable choice of watching a video.
More and more companies are choosing explainer videos as their elevator pitch. Some of these videos are even going viral.
While there is no proven formula to get a video to go viral, you definitely can’t achieve viral status without a video.
You’ve probably seen the Dollar Shave Club’s controversial explainer video about how – ahem – great their blades are. Currently, their video has almost 22 million views.
That is a great example of an entertaining and very memorable (to say the least) video that has been shared over all platforms of social media.
These videos are a great way to help your fans and future fans to evangelize you. Help them share your glory! Give them the content worthy of being spread to the masses and to the furthest corners of the earth.
Word of mouth advertising spreads much easier these days, so what better way to inspire your faithful followers than by giving them the exact content you want them to share?
Creating the actual content for your explainer video is up to you. Take time to really think about what you want to say, and put yourself on the other side of the screen as you write your script.
There are unlimited ways to portray your message, but remember–the simpler the better. The goal of an explainer video is to get your point across and have the viewer remember your message.
So use your imagination, have fun, and boost your online presence!
Unlock success with explainer videos today.
Thank you for reading Explainer Videos Your Key to Unlocking Success
I love innovative commercials and I especially love an innovative explainer video that is fun and likable at the same time. Many say Mitt Romney lost the elections because of his like-ability factor, so do not lose customers over videos that nobody likes. Be fun, be creative, and be likable. Here is a great little video that was created for World B Free. It’s just a guy telling a story and we added some great animation to it. The 76ers were talking about their hero Dr. J
I also love it when corporations decide to go out of their comfort zone. Here is a great commercial created by Mercedes.
This video did not take a huge risk, but it is fun and speaks highly of Mercedes. Most big companies have the hardest time creating great material due to the fact they they have so many checkpoints, regulations, and committees. But when they decide to step out of the box, the results can be amazing.
We all have great product and I know we want to share them with the world, but you want to restrain yourself from talking too much about your amazing product. We like to talk about features, services, and products when nobody really pays any attention to those things. Be likable first and then you will get the attention. Companies like to keep their explainer videos safe and with that comes a loss of innovation, creativity, and likability. Some might disagree with this statement but that is what I have seen and continue to see. Instead of producing something that is exciting we usually end up with something that is boring and nobody pays any attention to. Lets discuss a few things to watch out for and a few ways to improve our videos.
1. Be Likable and Fun
This should be one of the number one requisites when producing any type of material. Check out this VW commercial that was created in 2011. It has 55 million views on YouTube and it does not say a word about VW’s features, looks, or excellent customer service.
This explainer video is likable and brought VW a lot of success. The VW video should give you something to shoot for along with old spice commercials. The idea should be to create a video that the viewers will watch over and over just because they like it.
“But things really got rolling after the début of a Volkswagen commercial featuring a little boy dressed as Darth Vader, who brings a 2012 Passat to life using “The Force.”
How do we do this?
Be creative, think outside the box, do random things, do the unexpected, add music, be optimistic. People like to feel that everything is on the upswing especially with todays crazy media. We are bombarded with so much negativity from the internet, to the radio, to the TV. It is nice to get a break from it all and find a video that is upbeat. The exuberance of optimism as expressed in the song hit, “Oh, what a beautiful morning ” gives exhilaration and increases people’s over all confidence. Make your audience smile and feel good about life. Any product or service that inspires someone becomes their favorite. Never ever create a video that can make an audience feel deflated. I am sure many of you would agree that the world could use a lot more positive, videos. Stay away from cynicism, sarcasm, bashing and pessimism, those things hardly ever win followers.
