by Ydraw | Aug 26, 2019 | video, Video ads, Video Marketing, video online marketing
by Greg Knell | Video Marketing | Why Video Marketing is So Effective
Quick Summary of Why Video Marketing Is So Effective:
1. Boosts Brand Awareness
2. Makes You An Authority
3. Incites Action
4. Generates Engagement
5. It’s What They Want
If you haven’t noticed by now, video is king. In 2018, over 75% of all internet traffic was video content – and that percentage is still climbing. It’s estimated that over 60% of the world’s internet users watch videos online every day. Though written articles still get plenty of clicks, data shows that video traffic far surpasses all other forms. Saying video is trending up would be a gross understatement.
Needless to say, if you’re not putting marketing efforts toward the creation of video content, you are behind the times. The absence of a video marketing strategy means you’re leaving so much on the table in terms of audience engagement, social media influence, and much more.
Why is video marketing so effective? Why does it carry so much weight when it comes to modern business success?
Boosts Brand Awareness
How important is successful branding to a business owner? It’s not just important. It’s imperative. And video marketing is the BEST way to increase awareness of your brand. Through video you easily answer all the questions your demographic is asking, you can share testimonials from existing customers, and tell your story. On top of all that, the world can hear your voice and/or see your face as you’re doing all these things, making everything much more memorable for them.
Through video, you pull back the curtain, revealing the personality behind the brand. It humanizes your brand and allows them to really feel the passion you have for what you do. They get a taste of the culture inside your organization. All of this builds something you absolutely have to have with your customers: trust. Bring transparency and authenticity to your message with video.
When you upload quality video content, your brand has the potential to reach an infinite amount of people. There’s simply no better way to get in front of your audience than original videos.
Makes You An Authority
You feel like an authority in your field. But your potential customers aren’t automatically going to view you and your brand that way. You’ve got to prove to them that you are an experienced and trustworthy voice worth listening to. There’s something about well-made video content that instantly legitimizes you. When the public views your material, in their minds you have automatically entered the ring as an industry thought-leader, simply by having video content.
Now add to that video that actually educates them, solves their problems, and inspires them and you’ve got a winning recipe for being viewed as an expert.
When it comes to conversions, video is essential. Recent data shows that almost 70% of people are more likely to buy a product or sign up for something when they can watch a video about it first. The legitimizing nature of video content accompanying a product or service is in play here. But it also works because a call-to-action in a video is so good at being direct, compelling, quick, and memorable. Sales always get a boost with video content.
One particular aspect of video marketing that’s becoming more popular is live streaming. This is because of the great ROI companies receive when dedicating time to this. Three times as many people spend time watching live video than they did only a few years ago. Apps that allow live streaming (Periscope, Instagram, Facebook) are generating huge amounts of engagement.
By live streaming with your audience, you’re offering them real-time opportunities to interact with you which does wonders for trust-building. There are multiple reasons you might want to live stream; report breaking news, give a behind-the-scenes look at something relevant, or do a Q&A session, for example. Live streaming is a fantastic way to truly allow your customers to connect with your brand.
It’s What They Want
YouTube gets more daily visitors than Facebook. Behind Google, YouTube is the most visited website in the world. If that’s where everyone is, why wouldn’t you make an effort to be there too?
Recent polls revealed that, when thinking about buying a product, almost 5 times more people prefer viewing a video about it rather than reading about it. This shouldn’t be a surprise. A video lets them see it instead of imagining it. The benefits and features can be demonstrated right then and there. Science has also concluded that our brains understand and retain visual information faster and easier than written information. No wonder people gravitate to video more than anything else.
by Jace Vernon | Jul 17, 2019 | Animated Whiteboard Videos, Animation Video, Marketing, Social Media Marketing, Video Marketing, Whiteboard animation
Animated videos work wonders for social media marketing.
How? First off, remember what the 5 goals of social media marketing are: (1) increase brand awareness, (2) enhance public relations, (3) build a community of advocates, (4) research and development, and (5) driving sales and leads.
Animated videos address each one of these goals perfectly.
How Do They Increase Brand Awareness?
An engaging animated video with your brand’s colors and logo woven throughout sticks in people’s brains. The video delivers an extra-potent dose of memorability where your brand is concerned. It’s much easier to remember a particular brand if it’s associated with fun visuals as opposed to a stand-alone logo on a landing page or an article full of text.
Using animated videos also sets you apart from the ocean of business Facebook pages that are constantly posting uninteresting company photos and updates. If you’ve got a compelling animated video that autoplays on someone’s feed, chances are they’re gonna watch it. This will make your brand more interesting than your competitors.
How Do Animated Videos Enhance Public Relations?
A high-quality animated video shows that you’re serious about delivering your message efficiently. It shows the public that you care about being understood. Even fun or silly videos add an element of legitimacy and professionalism to your brand.
Also, social media is where you find the most accurate info regarding how the public feels about your company. Browsing comments from a meme you shared off someone else’s page is fine. But when you have original, animated content, the percentage of positive feedback is higher. Animated videos lead the public to view your organization as stable and confident.
How Do Animated Videos Build A Community of Advocates?
When someone shares your video, a seed of loyalty is planted. That action proves it spoke to them to the point where they wanted others to experience what they did. Whether your animated video made them laugh, cry, or think, them sharing it is a sure bet that you’ve stuck in their brains. This is the first stage of brand loyalty.
Animation has a way of making people feel comfortable. Helping your audience feel comfortable with your business is an important step toward turning them into an advocate.
How Do Animated Videos Promote Research and Development?
One of the best things about using videos in social media marketing is how easily traceable they are. You can combine the analytic data of both Facebook and the video hosting platform for your benefit. This makes gathering data and putting it to future use so easy.
There’s also evidence suggesting that for businesses, short, animated videos receive more engagement than live-action ones. This is because the nature of animation allows complex ideas to be more easily explained. More engagement means more data which leads to more refined processes.
Plus, they’re cheaper to produce than live-action videos. This leaves you with more marketing dollars to make more videos or put toward further research and development.
How Do Animated Videos Drive Sales and Leads?
Animation is less likely to come across as intrusive marketing. This means that viewers are more likely to get hooked within the first few moments and watch the whole thing. This does wonders for conversion rates.
Why are they less intrusive? Because animated videos are fun, even when they’re talking shop. Being entertained and persuaded at the same time is an age-old marketing tool, and it’s all over social media. Animated videos exude an element of fun, making the purchase more appealing.
There’s also something nostalgic about animation, and nostalgia is huge in our culture right now. It’s a very effective marketing tool, and animation is a great way to tap into that.
If you feel like your social media marketing is lacking and you haven’t commissioned an animated video of some kind, we highly recommend you consider it. It’s worked wonders for our clients’ social media efforts. There’s no reason it won’t work for you.
by Ydraw | Aug 21, 2018 | Marketing, Simple marketing, Video Marketing, video online marketing, Video Strategy Guide
“My Dad is cooler than yours!”
“Na uh, my Dad could beat up your Dad!”
“No way, my Dad can run faster than any one earth!”
“Oh yeah! My Dad is so strong that he can lift up a car!”
“Hey, Hey, that’s enough from you two…”
Do you remember when you were a little kid arguing about why one thing was better than another? It would go on and on, and after a while, the argument was no longer of benefit…it was just an argument for arguments sake.
This same problem often happens in our brand messaging. We want to prove every reason why our product is superior, but cramming every reason into your messaging loses the simplicity, and your target audience will get disinterested. Couple that with the long amount of time it takes to create that messaging, you are not only losing their attention, but you are rarely creating content.
How do we remedy this conundrum?
Simple. That’s it. Simple. Keep your Brand messaging simple.
If it’s easy to understand, it will stick with your audience. The next step is to keep creating and releasing that simplified content on a consistent basis. Once a week, two or three times a week. Whatever your goal is, if you have simple, easy to understand content, that is consistently getting in front of your audience, then you are going to have far greater success with your product.
Now how about a Simple Recap?
LONG-OVER-COMPLICATED MESSAGING + RARELY RELEASED CONTENT = BAD
SIMPLE MESSAGING + CONSISTENT CONTENT = GOOD
Got it!? Now give Ydraw a call. When you work with us, we’ll help you simplify your brand messaging, and start you on our system for releasing consistent content.