by Ydraw | Jul 25, 2012 | Animation Production
Animation video production company announces 3 new tips on social media marketing for video.
Through research on some top video marketing articles and blogs, Ydraw has put together this guide for marketing to social media networks. The one main point that the animation video production company Ydraw found of most importance in every social media video marketing campaign is having personality, and gearing your social media towards mutual benefit to viewers and oneself. Let your viewers know who you are. That way they will be familiar with who you are and the quality of your service. If they can connect with your company on a more personal level they will become much more loyal customers.
Tip #1: It is important to keep video posts on social media platforms interesting, engaging, and to evaluate how they impact users daily, seeing what is more interesting to them and adjusting accordingly. There are various tools that can be used to help in analyzing social media, with one of the main tools that analyzes across different platforms being Klout, which helps in strengthening connections between websites like Facebook and Google+.
Tip #2: Another good tip for businesses is to make sure that one does not mix business and personal relationships. Businesses should have a separate page for a personal social media account and a company social media account, not mixing the two. Business contacts are not commonly interested in seeing pictures from a family party, and friends on social networks are probably not interested in seeing in depth animation video production company business statistics.
Tip #3: From various video marketing experts, the majority vote tells users that it is more important to build a following of a brand by sharing significant video content, as opposed to buying “likes.” Build a following by creating great content that people want to share. Appeal to viewers on a personal level, whether that’s by making them laugh or by inspiring them with your video, create something that will strike a chord with them and cause them to share it.
by Ydraw | May 10, 2012 | animated explainer video
Animated explainer videos are essential for improving landing pages
Ydraw believes this, and wants to share with others the benefits of using animated explainer videos in landing pages.
Animated explainer videos improve landing pages in many areas, and here are four that are defined in detail.
Expanding Technology
Because technology is continually expanding and businesses are always looking for ways to increase traffic and improve their conversion rates, learning more about the current trends in advertising and promotion are very important to businesses. Just because a website was fabulously popular a year ago doesn’t necessarily mean that it is still making conversions at the same high rate. Many people are finding that using an animated explainer video is an excellent way to improve conversion rates.
Interest Level
One reason for this is the interest level that videos have over simply having text to read. In today’s world, interest must be grabbed quickly and is easily lost. Being able to grab and hold attention is the key to getting conversions. Animated Explainer Videos move quickly and constantly as the scribing follows along with the voice to keep a person’s attention much longer than just text or an audio clip. The clever pictures that are drawn and the injection of appropriate text keep the viewer interested and guessing what will come next. This keeps the attention focused, which is what most businesses want to happen on their landing pages.
Increased Conversion Rate
Statistics seem to uphold the notion that video keeps attention longer than just text does, as companies have reported increased conversion rates when using video on landing pages. When the overall marketing strategy has a landing page video to focus on, then email, social media, PPC advertising, SEO, and all promotions can drive prospective customers to the landing page where the video provokes a higher conversion rate.
Focal Point
Whether the animated explainer video is designed to instruct for the purpose of training, describes the company and what it offers, explains a service provided by the company, or demonstrates a product, its fast-moving animation keeps the customer’s attention riveted. The combination of visual and audio input provides more information to the customer who is then more willing to make a purchase or at least take the next step to learn more.
a link Webmaster Resources
by Ydraw | May 8, 2012 | Animation Production
The animation production company Ydraw is now not only releasing video scribing videos, but animation videos as well.
When it comes to video marketing, Ydraw is indeed the place to go to for instantly appealing animation production. These videos are content rich and reach out to all age groups alike.
The animation production work at Ydraw is on par with any top animation studio, and after looking at all of their animated videos, it becomes quite obvious that they are made with all the standards of quality, craftsmanship and attractiveness kept in mind.
The animation production is done in a way that it should remind everyone of their childhood, sitting in front of their TV and watching Frankenstein being brought to life by the scientist. In this video however, it is a lead pencil that is made alive by the scientist who then proceeds to encouraging it to draw.
This is of course very close to what Ydraw is in reality i.e. making their art come to life via animation production and helping other organizations with their intelligent and innovative concepts of video marketing.
Ydraw helps people in bringing their ideas and products to life on the internet in a much refreshing way. And one can rest assured that any project they do would also be a very satisfactory experience for the customer in terms of the quality of the output.
Being a company that specializes in animated marketing videos, the people they work with have little to no worries regarding the development of their marketing strategies from the drawing board to the computer screens. And the final product is almost always exactly what the customer companies are looking for. Ydraw is indeed one of the pioneer companies of video marketing using animation production and is paving a way for small and big corporations alike to promote their businesses on the internet in a creative and subtle way.
+Jace Vernon
Alecsy Christensen
by Ydraw | May 1, 2012 | Animation Video
Animation videos are now being featured as a new and exciting Ydraw service
Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Watch the new 2D animation video created by Ydraw.
Animation videos are now being featured as a new and exciting Ydraw service. Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Animated videos have already shown amazing conversion rates with many animated marketing video companies, which is why Ydraw has announced their new release of services providing companies with not only whiteboard animation and video scribing videos, but animation videos as well.
Why not grow? Ydraw started out as a whiteboard animation company, but that doesn’t mean they have to stay that way. They specialize in video marketing, so naturally, they spread their wings and learned some new tricks of the trade to offer your company more options in order to promote your product. While whiteboard animation still remains one of the best ways to promote your product or service, Ydraw understands that different products and services need to be promoted in different ways.
Sometimes to best promote a product of service, a 2D animation video serves that product or service better than a whiteboard animation could. Ydraw understands this, and quickly became experts in how 2D animation in order to create the most powerful and effective videos for your business.
Contact Ydraw today to see what video would be the most effective for your product or service. Or, let them know if you have any questions, comments, or ideas for them to better their videos.
Ydraw creates new animation videos for you and your company or product.
by Ydraw | Apr 27, 2012 | Animation Production
Animation Video Production – a new addition to Ydraw’s company specialties.
The process to complete a short 1 min 30 second video is much like the video scribing process, where creativity, technical skill, and detailed drawings play big roles in completing a successful animated video.
The animation production process is much like that of Ydraw’s video scribing and whiteboard animation process. Introducing Ydraw’s animation based video and going trough the steps below will give viewers a better understanding on how animated videos are created, and what clients can do to help along the processes for a great video. Though it tends to be a long process, Ydraw is a company that meets the needs of all clientele, working to provide the best services, in the least amount of time, for the best price.
The Development Phase
Determine the Parameters: The length, style (whether cartoon based or realistic), number of characters, if there is dialogue, how many scene changes to have, and what the target resolution is.
After the parameters are determined, there are five simple steps to completing the first phase:
- Story Development: Plan out the Plot, Conflict, and Characters to be used in your story
- Scripting and Outlining: Physically write out the complete animation production story, or outline it on paper
- Designing Characters: Draw out how each character should look
- Environment Design: Draw out how the environments and props should look
- Storyboarding: Draw out the main scenes for later use in references and planning animation
The Pre-Production Phase
Digital Element Creation: record and process the animation production vocals first. Then it is time to turn the storyboards into a video with the vocals. After this, model all the characters, environments, and objects, and then apply all the materials and textures to the modeling. Now it is time to rig your characters, test the animations, then decide where the render files are going to save and how much space is needed for them.
The Shot Phase
Assembling Each Shot: Pre-plan camera movements for minimal animation time, use rough animated solid objects to time everything correctly, and preview everything for precise timing of each shot. Characters then should be precisely animated and fixed to perfection, so everything works smoothly and correctly. This is also the time where lighting and render tests should be done, to get more work out of the way. Once the animation production is completely rendered and everything is spot on, do the final rendering for the final images.
The Post-Production Phase
The Final Touches: replace the animation with the renders, add layers of background and sound effects, have a composer write a score or find royalty-free music to accompany the animation production, combine the music an sounds to balance the video, and add titles, credits, and combined picture with sound.
The End
Now That the 4 Phases are finished, the animation video is ready to be released. Ydraw’s animation production is precise, detailed, and worked to perfection. Who would have thought it took so many processes to make a simple clip of an animation video?
+Jace Vernon