Obviously you need to check out this New YouTube Video we created for YouTube Video Marketing Ads
It is not easy being this creative, but somebody has to do it. We came up with this YouTube video for one specific purpose. That is to create YouTube Trueview ads.
Awhile back I blogged about the need to create a Video for YouTube specifically. You can not just take a commercial you have been using for TV and start running YouTube ads to it. That does not make any sense.
If you are going to dabble in YouTube ads you really need to create a video that is customized for YouTube. Trust me on this one. I am constantly running youtube ads and testing what works and what does not.
Did you notice how we used the skip button? Did you notice how we spoke to the audience and acknowledge that they were on YouTube. This stuff works.
People are tired of us bombarding them with our messages. For example…When was the last time you got a call from a salesman. How nice were you? Or when was the last time somebody texted you asking if they could call you? Now that is just weird.
Things are changing and you will want your video marketing to adapt to what people want.
So while you are here I wanted to show you a couple of other videos that we have created for YouTube.
This video was created to rank for the keyword “How basketball got started.” You will notice if you type that keyword into YouTube that is the first listing that will come up. There is a trick to this and you can read all about it by jumping over to Yincmarketing.com
They will explain how to rank video and how you can dominate YouTube within your niche. This goes right back to creating the right type of video.
Good Luck
hope you enjoyed this short blog about our New YouTube video ad
The Skinny on Making a Big Fat Profit: Mobile Advertising
This article was posted on Business2Community.com by Jessica Anderson
You’ve just sat down to watch TV, and instinctively you search your pockets for your cell phone or your surroundings for your tablet. Sound like a familiar scenario? While TV viewership is on the decline, video viewing on mobile devices is on the rise. According to a survey by YuMe, aside from eating, the biggest distraction from TV watching is web browsing. This means that a large chunk of consumers are just begging to be advertised to while they’re being advertised to! And if your business has been slow to jump on the mobile advertisement train, you’re potentially only grabbing up about half of the audience’s attention. Here are some stats that prove that mobile advertising is the way to go:
Where & How
When it comes to where mobile users watch video, 100% watch from the comfort of their own home. 66% watch mobile video while on vacation, 36% while at a friend’s place, 22% while commuting or at work and 13% while eating at a restaurant. Of these mobile viewers, 65% spend over an hour per day watching video. If you’re not good at math, that’s over 7 hours per week; and if you’re still trying to catch up, that’s almost one third of a whole day! Cue the “I can remember when we used to spend all our free time outside” and all that jazz – but the point is, you desperately need to make your advertising compatible with smartphones and tablets.
Thanks for checking out Ydraw’s blog. Let us know if you have any questions, comments, or concerns for us here at Ydraw. We love hearing from our audience, so drop us a line. You know you want to, and we want you to too!
Best Whiteboard Animation: the Best Form of Edutainment
When it comes to trying to sell your product to consumers, especially in the current economy, you may become frustrated with their short attention spans, fast-paced lifestyles, and tendency to hum simple tunes while plugging their ears and clutching their wallets in a vice grip. If only there were a way to trick potential buyers into learning everything they need to know about a product or service all under the guise of being entertained! Well, you’re in luck! Whiteboard animation is the best way to entertain your audience while educating them about your business and all the many ways you can help them better their lives. Here are just a few examples of why whiteboard animation takes the cake when it comes to edutainment:
Improved communication of ideas
Whiteboard marketing videos don’t necessarily need to be promotional. If you have a complex set of ideas that you need to convey to potential buyers or even employees – whiteboard can help to improve learning and increase message retention. The symbolic illustrations in whiteboard videos make complicated ideas easier to understand and therefore, remember.
It’s a different kind of media
With all the many media inputs consumers are bombarded with every day, people have grown skeptical of anyone who even remotely reminds them of a salesman, whether or not they’re actually trying to sell them anything. You could have a product that will make peoples’ lives significantly easier, but if they’re not willing to listen to a sales pitch, you have no chance. Whiteboard animation bypasses message filters in the brain with its visual storytelling method. The creativity and artistic illustrations in a whiteboard marketing video can get through consumers’ thick skin, ensuring your message will reach the intended prospects.
It has an impressive teaching resume
When it comes to education, whiteboard animation has been used as chapter summaries for textbooks, to teach languages, demonstrate new software or products, or teach employees company policies or appropriate workplace conduct. Whiteboard animation has the unique ability to incorporate several different kinds of media including photos, illustrations, audio, animation, even other videos. People tend to find the variety of media in whiteboard videos much more engaging than a traditional advertisement or talking head promotion.
It’s simple
Whiteboard videos use a simplified manner of illustrating to give information to the viewers. The simplistic illustrations combined with voice-over narration promote the feeling of storytelling – in most cases taking the viewer back to the innocence and simplicity of childhood. The presence of a hand in the video, or live drawing, makes the video seem more realistic and viewers are better able to fully understand and retain the message. Whiteboard animation keeps your audience captivated by engaging them in the artistic creativity. Illustrations, combined with a pleasant background tune and professional voice-over make up a deadly trio of advertising – consumers just can’t complain about something so easy.
When it comes to video hosting sites, everyone is aware that YouTube takes the cake (ok, so your grandparents are still a little unaware). However, there are other options out there. Here is a list of 5 video hosting sites that will host your marketing video just as well, but still fall in line behind the infamous YouTube.
1. Vimeo
YouTube continually outranks Vimeo because you just can’t beat free. Though Vimeo does offer a free account, there are many restrictions. Their paid account offers several high-tech video editing and hosting options that even surpass YouTube standards.
2. Wistia
If you only have up to three videos, Wistia will host them for free and give you access to all the Wistia features – including their ‘heat map,’ which measures viewer engagement every second.
If you have more than a few videos, Wistia offers a couple different options: for $23/month you can host up to six videos and $79/month gets you unlimited video hosting along with 200GB bandwidth per month.
3. Dailymotion
Despite it’s restrictions – video length is limited to 2GB and 60 minutes and upload quality is limited to 1280*720p – this French video-sharing site is a great competitor to YouTube. Daily motion allows users to watch, upload, and browse videos via tags, channels or groups.
4. Veoh
Veoh is a solid, reliable video sharing site with an added bonus of zero size restrictions. Veoh accepts several different formats and once uploaded, your videos are easy to embed them on your website or blog. There is also an active community where you can connect with other users, rate videos, leave comments and participate in forums.
5. Flickr
It’s true, this popular photo site is not only for images. A free Flickr account allows up to two video uploads per month with 90 second max length and 150MB size restrictions. A paid account giets you unlimited videos, but the same length and size restrictions apply.
When it comes to creating a video especially a video script most people tend to focus on the Features of their product and not the Benefits. Let me explain why it is so important to focus on the Benefits.
We’re so familiar with the endless pitching of features. Features are nothing more than facts about a product and are very unpersuasive. Benefits on the other hand are so much more. Benefits show how the features can really benefit the customer. Customers want to know how your product or service is going to benefit their life. Focusing on the benefits is a much more powerful way to persuade your customer. But wait I am not saying that features do not have a place. Features can help make a sale, but it depends on what you are selling, the price, and what stage the customer is at. Here is what some researchers have found:
“In small sales there’s a slight positive relationship between the use of features and call success, so the calls higher in features are slightly more likely to result in orders or advances. This relationship isn’t true in larger sales.
“In larger sales, features have a negative effect when used early in the call and neutral effect when used later.
“In the middle of very complex selling cycles of technical products, the customer sometimes develops a “features appetite.” When this happens, the customer demands considerable product detail and may respond positively to features. It’s at this stage of the selling cycle that technical experts, systems analysts, and other sales-support people often have a positive impact on a customer.” Spin Selling by Neil Rachkham
We all love features so don’t toss them all out the door, but lets forget about them for now and focus on benefits.
Benefits
A benefit is any statement that meets the need or expressed need of the customer. It is what the customer wants. It is something that will increase their pleasure or help them avoid pain. Benefits give the buyer a motive to proceed with your product or service. My favorite definition was found in the book “Spin Selling.”
A benefit is anything you say to a customer that’s smarter than a feature.
Lets practice! If the clients states, “I need more views for my videos.” That is an explicit need and you need to explain how your product will fill that need. It is that simple. A great practice is to take a pen and paper and right down some explicit needs that you customers may have and then create a video that would explainer how your product feels those needs.
Hope these tips from Ydraw can help you a little! Let us know if you have any questions.
Understanding Your Audience | 3 things to remember when getting to know your consumers.
Getting the most out of your video marketing campaign can be as simple as understanding your audience. Maybe it doesn’t actually sound so simple – and here’s the thing – it’s not. If you want to broaden your marketing horizons you must use social media. Social media has become so much more than just glorified chat rooms and photo boards. Sites like Facebook have become a community in and of itself where people interact, make new friends, create their own awareness campaigns, and much more. And even if you’re on board with social media for your business, creating a website, Facebook, and Twitter pages will not ensure that people will come to you. You need to act and interact, post often and respond to your follower’s questions and comments. Get your business out there! Developing a solid marketing strategy to use with social media will allow you to reap the maximum benefits from your efforts.
But to do that you have to know a few things: Who exactly are you trying to reach? Who is your target audience? What appeals to them? Trying to understand who your audience is can be daunting, but here are a few key ways to get to know the people who will be buying your product:
1. Research
This is perhaps the most important and direct way to get to know your audience. Input gathered from real live people can help to design your marketing campaigns to be the most effective. A few ways to gather information from your audience includes:
– Conduct surveys and/or take polls throughout your current following to find out what they like, don’t like, how they watch online video, what they feel they would add, and what is important to them. Asking questions is the easiest and sometimes most efficient way to interact with your visitors.
– Using web analytics is another popular way for businesses to see what kinds of people are visiting their site. Google Analytics is the preferred analytical tool – easy set up and completely free!
– There are sites such as Rapleaf that makes sure everyone using the internet has a great experience. To use these sites, a business sends a list of all user emails. The site then searches its database for those specific email addresses and provides you with information about the person using that email address, such as age, gender and location.
2. Know the Social Media Types
There are three distinct categories of consumers who spend their time online. First, there is the silent majority. These are the observers, they don’t usually post often, share often, or respond often. It may seem fruitless to chase after this group, but they are the largest group and are always watching. Second is the vocal minority. These are the people who share posts, videos, links, etc… They are always commenting on things others have shared and are anxiously interacting with others. These are the consumers who will spread the word about your business to their silent majority friends. Cater to them. The third and smallest group is the social authorities. These are the trailblazers – the ones with great online influence who have successful blogs or sites of their own. If you can get in good with these guys, you’re about set.
3. Ask Questions
Conducting surveys is an excellent way to gather information, but if you really want to go deep, you need to do a little digging yourself. There are three specific questions you should always ask when trying to get to know your audience:
– What are the customer’s preferences for content?
– How do they discover, consume and share content?
– What do they talk about on social media sites?
Once you have in mind who your target audience is, there are a few things you should do to keep them coming back. These include tailoring your future marketing campaigns to appeal to them. Make sure the aesthetics of your site, images and videos appeal to them. For example, if your business is trying to appeal to an older generation, use mostly muted colors, a clean design, conservative graphics and a classic font. If you’re marketing toward teens or young adults, use eye-catching graphics, creative design features and bold, popping colors.
Remember, social media and your audience’s behavior is always changing. Stay on top of any changes by pursuing an active role across all the social media platforms. Be a part of the action; listen to what your audience wants. Do what you can to make sure your business will never be left behind.
