Whiteboard is not just for classrooms anymore. What once was used to explain complicated concepts in math, science and English is now used to explain complex features of a very helpful product. Say you have a product or service that has the potential to make millions of lives easier – but no one is buying simply because they don’t quite understand what you do. Creating a whiteboard explainer video is perhaps the most efficient way to incorporate a narrative explanation along with images and sound effects in order to maximize impact and ease of understanding. Suddenly, the light bulb flickers on – your audience gets it. And your audience wants it.
In the past, whiteboard videos were primarily a way to inform or explain complicated concepts without necessarily pushing or selling. However, with the attention-grabbing and memory retention tactics used in whiteboard explainer videos, viewers can often be sold to without even realizing it. To the viewer, watching a whiteboard animation is a fun and painless way to get more information on a topic they’re interested in. But because whiteboard animation utilizes memory retention techniques – such as appealing to each type of learner, incorporating humor, and combining fast-paced visual information with sound – they walk away from the video with tons of information about your company tucked away in their long-term memory; easily accessible next time they run into a problem your product or service can fix.
The reasons your business needs a whiteboard video are several, but simple. In fact, if it were any more complicated we could probably create a whiteboard explainer video about whiteboard explainer videos. But I’ll tell you what – just in case you’re a little confused or still not convinced, we have made an explainer video about explainer videos, and you can watch it here.
If you are marketing your products or services online, your major objective is to draw more audience to your site while promoting your products. The use of videos is not a new marketing strategy. A different way of attracting website visitors using video presentation currently focuses on the popular explanation animation videos. They use video animation in order to catch the attention of your website visitors and to build more traffic to your site.
There is no doubt that video marketing is considered to be a fundamental approach to market products and services online. It can easily grab a viewer’s attention and you can easily convey your message to them in less time. Moreover, some potential customers do not like to spend time reading to understand what your market is all about. Presenting a video through explanation animation is a good way to keep them interested in your products and services while the artist of the video attempts to tell a story through entertaining graphics that move.
Click through rates are believed to increase with a video animated graphic presentation. Technology and internet are changing the way people obtain information. From the traditional method of email marketing comes into play the different educational and marketing videos that seem to be more entertaining.
You can use viral videos in order to drive traffic to your website. This marketing strategy is mainly used for distributing and promoting products and services, making it known to the virtual community.
When using videos on a homepage the video should be one that is informative yet entertaining to make them more interesting to your site visitors.
With a video animated presentation you are giving your visitors a unique form of entertainment. The use of dry erase board animation presents a different way of presenting your ideas which can take your visitors to a different journey using a video marketing tool. You also get an advantage position against your competitors that are likely using video as a marketing tool in promoting their market. Although you are also using video marketing, your video presentations in the form of explanation animation is quite different.
Just make sure that your video presentation is one that will educate, communicate and inform your online visitors in a straightforward but entertaining manner. Some marketers have been using videos as a promotional and marketing tool but they are not using it correctly. Your advantage is to understand your market and products and design a video animation that can communicate with your customers well with the entertainment factor. There are different risk and beneficial features associated with using videos to market your website products and services. But there is no denying that videos can be a powerful medium to drive traffic to a website and dry erase board animation is capable of becoming an effective viral video, a conversion video and educational video that can boost your site’s traffic.