How to Create a Brand Story that Resonates with Your Audience
Every business has a story to tell, but not every story resonates with their audience. In order to create a brand story that will resonate with your target audience, you need to understand what they care about and what motivates them. Once you know this, you can craft...
How to Create a Brand Story that Resonates with Your Audience
Every business needs a strong brand to stand out in the competitive marketplace. A brand is more than just a logo or a tagline - it's the story behind your business and what sets you apart from your competitors. In this article, we'll explore the concept of a "story...
Six Tips For Success In A New Career
I landed my first “big girl job” way too late in life. This meant that I started my new position with a host of insecurities and misunderstandings. The beautiful thing about this was that it gave me the opportunity to learn some simple truths. Since there are a lot of...
3 LESSONS FROM OLD SPICE
In 2010 an Old Spice marketing campaign achieved viral success. Even more impressive was the fact that they did this as part of a rebranding that completely changed their target audience. There were many factors that contributed to their success, but there are 3 key...
TELL A STORY PEOPLE WILL WANT TO HEAR
Humans are storytellers. It is one of the oldest traditions we have. Before modern methods of record-keeping, storytelling was how we survived--how we preserved knowledge, taught, and shared memories--and it continues to be one of our primary sources of entertainment....
EVERYTHING THERE IS TO KNOW ABOUT WHITEBOARD ANIMATION VIDEOS
If you have landed on this page, you might have already heard of the whiteboard animation videos. No matter who you are, a teacher wanting to prepare a lecture for your students or a digital marketer looking to increase traction towards your clients' website, or a...
TOP 10 REASONS YOU NEED A WHITEBOARD VIDEO IN 2022
If you are not living under some rock, you probably know how big a part of internet videos are. They practically dominate the global web. So much so that almost every app has a video feature now. Even Instagram, which started strictly with photos, introduced reels and...
Live Video Mixed On The Side
Our team has been innovating again. It's a constant battle to keep producing new and exciting videos to keep the audience engaged. Check these videos out. Tempore came to us looking to incorporate their live video that was created by one of their executives. We took...
Edutainment Videos to Keep Your Audience Engaged
Your video has to entertain and educate at the same time. Here are some great examples and some ideas to help you make the best decision for your audience. Great example of an animation video while presenting a topic. Taking a complicated topic and turning it into...
Marketing Insights
I had a great week, which I am going to tell you about, but first I want to give you some quotes from a book. Recently, I found a simple PDF online about “The 7 Lost Secrets.” I’m only giving you 5. It’s right on the money and I wanted to pass along a couple of quotes...