by Ydraw | May 10, 2012 | animated explainer video
Animated explainer videos are essential for improving landing pages
Ydraw believes this, and wants to share with others the benefits of using animated explainer videos in landing pages.
Animated explainer videos improve landing pages in many areas, and here are four that are defined in detail.
Expanding Technology
Because technology is continually expanding and businesses are always looking for ways to increase traffic and improve their conversion rates, learning more about the current trends in advertising and promotion are very important to businesses. Just because a website was fabulously popular a year ago doesn’t necessarily mean that it is still making conversions at the same high rate. Many people are finding that using an animated explainer video is an excellent way to improve conversion rates.
Interest Level
One reason for this is the interest level that videos have over simply having text to read. In today’s world, interest must be grabbed quickly and is easily lost. Being able to grab and hold attention is the key to getting conversions. Animated Explainer Videos move quickly and constantly as the scribing follows along with the voice to keep a person’s attention much longer than just text or an audio clip. The clever pictures that are drawn and the injection of appropriate text keep the viewer interested and guessing what will come next. This keeps the attention focused, which is what most businesses want to happen on their landing pages.
Increased Conversion Rate
Statistics seem to uphold the notion that video keeps attention longer than just text does, as companies have reported increased conversion rates when using video on landing pages. When the overall marketing strategy has a landing page video to focus on, then email, social media, PPC advertising, SEO, and all promotions can drive prospective customers to the landing page where the video provokes a higher conversion rate.
Focal Point
Whether the animated explainer video is designed to instruct for the purpose of training, describes the company and what it offers, explains a service provided by the company, or demonstrates a product, its fast-moving animation keeps the customer’s attention riveted. The combination of visual and audio input provides more information to the customer who is then more willing to make a purchase or at least take the next step to learn more.
a link Webmaster Resources
by Ydraw | May 10, 2012 | Video Marketing
How to Market Your New Animation Video
Ok so you have your new video or you have a video and you need to know how to get it out to the markets. Well, you’re not alone. Video Marketing is not an easy task, but it is critical to your success.
I am going to try and make this article as simple as possible and give you steps to get your video out there. You can always go more complicated, but that topic is for another day. Lets start with the reason why!
TO GET LEADS, CLIENTS, AND BUSINESS!
Both B2C and B2B marketers are confused and searching to discover the new ways to convert visitors to prospects and prospects to customers, and video is a key component.
Why Video?
- Online video adoption soars
- 50% of Internet traffic this year will be video
- 4 billion daily views on YouTube, 2.5 days worth of video uploaded every minute
- 75% of C-Suite executives surveyed said they watch work-related online video on business-related websites at least weekly
- 183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer
- On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page
- 24 Million U.S. smartphone users are currently watching online videos on their mobile device at least monthly
How to Marketing Your Video
1. Put your Video on Youtube, Vimeo and the other video sites out there. There are about 100, so take some of the top ones. Here is a simple list:
- YouTube
- Vimeo
- Dailymotion
- Veoh
- Google Video
- Metacafe
Make sure your keywords and description are filled out correctly and match with your target keywords.
2. Create a press release for you video. You can pay for a press release or use a free one.
3. Create a blog post around your video.
4. Create a linking wheel around your blog post.
5. Post video to Facebook, Twitter, and Linkedin.
6. Shoot out an email to your customers, future customers, friends, and family.
There you have it. Simple Right?
by Ydraw | May 8, 2012 | Animation Production
The animation production company Ydraw is now not only releasing video scribing videos, but animation videos as well.
When it comes to video marketing, Ydraw is indeed the place to go to for instantly appealing animation production. These videos are content rich and reach out to all age groups alike.
The animation production work at Ydraw is on par with any top animation studio, and after looking at all of their animated videos, it becomes quite obvious that they are made with all the standards of quality, craftsmanship and attractiveness kept in mind.
The animation production is done in a way that it should remind everyone of their childhood, sitting in front of their TV and watching Frankenstein being brought to life by the scientist. In this video however, it is a lead pencil that is made alive by the scientist who then proceeds to encouraging it to draw.
This is of course very close to what Ydraw is in reality i.e. making their art come to life via animation production and helping other organizations with their intelligent and innovative concepts of video marketing.
Ydraw helps people in bringing their ideas and products to life on the internet in a much refreshing way. And one can rest assured that any project they do would also be a very satisfactory experience for the customer in terms of the quality of the output.
Being a company that specializes in animated marketing videos, the people they work with have little to no worries regarding the development of their marketing strategies from the drawing board to the computer screens. And the final product is almost always exactly what the customer companies are looking for. Ydraw is indeed one of the pioneer companies of video marketing using animation production and is paving a way for small and big corporations alike to promote their businesses on the internet in a creative and subtle way.
+Jace Vernon
Alecsy Christensen
by Ydraw | May 1, 2012 | Animation Video
Animation videos are now being featured as a new and exciting Ydraw service
Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Watch the new 2D animation video created by Ydraw.
Animation videos are now being featured as a new and exciting Ydraw service. Previously specializing in specifically whiteboard animation and video scribing videos, Ydraw is taking a huge leap in business opportunities as they expand their services to include amazing animated videos.
Animated videos have already shown amazing conversion rates with many animated marketing video companies, which is why Ydraw has announced their new release of services providing companies with not only whiteboard animation and video scribing videos, but animation videos as well.
Why not grow? Ydraw started out as a whiteboard animation company, but that doesn’t mean they have to stay that way. They specialize in video marketing, so naturally, they spread their wings and learned some new tricks of the trade to offer your company more options in order to promote your product. While whiteboard animation still remains one of the best ways to promote your product or service, Ydraw understands that different products and services need to be promoted in different ways.
Sometimes to best promote a product of service, a 2D animation video serves that product or service better than a whiteboard animation could. Ydraw understands this, and quickly became experts in how 2D animation in order to create the most powerful and effective videos for your business.
Contact Ydraw today to see what video would be the most effective for your product or service. Or, let them know if you have any questions, comments, or ideas for them to better their videos.
Ydraw creates new animation videos for you and your company or product.
by Ydraw | Apr 27, 2012 | Animation Production
Animation Video Production – a new addition to Ydraw’s company specialties.
The process to complete a short 1 min 30 second video is much like the video scribing process, where creativity, technical skill, and detailed drawings play big roles in completing a successful animated video.
The animation production process is much like that of Ydraw’s video scribing and whiteboard animation process. Introducing Ydraw’s animation based video and going trough the steps below will give viewers a better understanding on how animated videos are created, and what clients can do to help along the processes for a great video. Though it tends to be a long process, Ydraw is a company that meets the needs of all clientele, working to provide the best services, in the least amount of time, for the best price.
The Development Phase
Determine the Parameters: The length, style (whether cartoon based or realistic), number of characters, if there is dialogue, how many scene changes to have, and what the target resolution is.
After the parameters are determined, there are five simple steps to completing the first phase:
- Story Development: Plan out the Plot, Conflict, and Characters to be used in your story
- Scripting and Outlining: Physically write out the complete animation production story, or outline it on paper
- Designing Characters: Draw out how each character should look
- Environment Design: Draw out how the environments and props should look
- Storyboarding: Draw out the main scenes for later use in references and planning animation
The Pre-Production Phase
Digital Element Creation: record and process the animation production vocals first. Then it is time to turn the storyboards into a video with the vocals. After this, model all the characters, environments, and objects, and then apply all the materials and textures to the modeling. Now it is time to rig your characters, test the animations, then decide where the render files are going to save and how much space is needed for them.
The Shot Phase
Assembling Each Shot: Pre-plan camera movements for minimal animation time, use rough animated solid objects to time everything correctly, and preview everything for precise timing of each shot. Characters then should be precisely animated and fixed to perfection, so everything works smoothly and correctly. This is also the time where lighting and render tests should be done, to get more work out of the way. Once the animation production is completely rendered and everything is spot on, do the final rendering for the final images.
The Post-Production Phase
The Final Touches: replace the animation with the renders, add layers of background and sound effects, have a composer write a score or find royalty-free music to accompany the animation production, combine the music an sounds to balance the video, and add titles, credits, and combined picture with sound.
The End
Now That the 4 Phases are finished, the animation video is ready to be released. Ydraw’s animation production is precise, detailed, and worked to perfection. Who would have thought it took so many processes to make a simple clip of an animation video?
+Jace Vernon