by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard animation videos have shown great success in social media methods with Ydraw.
These videos develop an engagement with the audience that is not found in other online videos, benefiting any social media campaign by creating fans.
Whiteboard animation videos are increasingly successful in helping Ydraw with their social media efforts around the web. Unlike other video marketing strategies, Ydraw’s whiteboard animation videos connect with viewers in a way that will promote devoted social media followers.
With whiteboard animation, Ydraw has seen the engagement of the viewer, or the time span that the viewer watches the videos, to be much longer than that of other videos. This animation technique consistently has shown a great impact on viewers and the dwell rate of how long they will view a video on YouTube or Vimeo.
As stated by an interviewed source in ReelSEO,
Pictures are worth a thousand words, but videos are worth a million…
Videos, specifically whiteboard animation videos, add a personal touch that is not seen anywhere else in video.
The viewer actually gets to watch artwork come to life before their eyes, as they are taken through the whole process of the development of such intricate animations and illustrations. This will then develop a sense of engagement and connection in the viewer, inviting them to watch more and more of the video. Most viewers of Ydraw videos find they look forward to watching future videos, as whiteboard animation videos are mesmerizing in all ways.
Placing whiteboard animation videos on social media allows it to reach more people. If someone sees a great video they are more likely to share it. Which is free marketing for your product or company! Ydraw knows this, and recommends that all companies seek out various social media platforms to help promote their videos.
Written by Alecsy Christensen
by Ydraw | May 17, 2012 | how to make a whiteboard animation
How to Make a Whiteboard Animation Video Tip Guide
‘How to make a whiteboard animation video‘ tips are essential for any business that is attempting to make their own unique and detailed whiteboard animation video for internet marketing or sale purposes. Ydraw provides new helpful tips to promote a better whiteboard video.
Although this will not get the best results when looking for increased traffic and conversion rates, this technique will provide a way to get an extremely cheap alternative to Ydraw’s whiteboard animation videos.
Essential tools include a dry erase board, a camera, a computer, a desk, some dry erase markers, a chair, and a light. With these tools the artist can now set up their workstation. Place the light on the table, along with the dry erase board, and rig the camera to the light so that it can be right above the dry erase board.
How to Make a Whiteboard Animation Filming Guide
With the camera hooked up to the computer, all one needs now is for the artist to start drawing with the dry erase markers. If the artist makes a mistake, it is easy to rewind the video filming, erase the drawing sequences and start again. Decide how many scenes are wanted, the desired length, and work to intricately detail every scene, taking a break and video taping the whole scene without an artist’s hand in it for a period of time.
How to Make a Whiteboard Animation Editing Guide
To edit the whiteboard animation video, use editing software that is found on an existing computer. One can download cheap editing software programs on the internet finding them through searches on Google, Yahoo, Bing, or other related search engines. Take tutorials on the software and if there are questions about one of the tools, it is easy to look up the answer through forums found by searching on Google. The artist needs to find out how to speed up their sequences through their video editing software, so that the whole whiteboard animation video comes to life in detail and precision.
For more information on how to make a whiteboard animation video, look through Ydraw’s site or contact us through email.
by Ydraw | Mar 10, 2012 | Whiteboard animation
Dr Drum came out with a new whiteboard animation video and if I am seeing this right it has over 1.5 million hits in a couple of days. Dr Drum Beat Making video is a huge hit and I am trying to figure out if their video received so many hits because of their site or if a Tastemaker made mention of it. This isn’t the actual video but here is an example of a video scribing video
Explainer Video
A very small percentage of videos get over a million hits. How did these guys do it? Today, it was one of the most viewed videos on YouTube and I must admit I am a bit confused. Obviously people love Whiteboard animation videos and Dr. Drum did a good job on their video, but I am seeing some numbers that are a little crazy. Usually it take 3 steps for a video to go viral.
1. Tastemakers: Certain people’s tastes influence those of a larger audience.
2. Communities of participation: The audience determines what is popular. “We don’t just enjoy now; we participate.”
3. Unexpectedness: Things that are unique stand out.
Dr. Drum also uploaded another video to Youtube the same day that had over 500,000 views. You can see that the Whiteboard animation video almost doubled the performance of their other video. Why do you think that is? We continue to push for video scribing and hope everyone can see the results. We have seen 400% more viewers and 85% more sales. They just work!
Dr. Drum you did well! I do not know how your video went viral so quickly, but kudos to you.
by Ydraw | Mar 6, 2012 | tutorial videos
Tutorial Videos are informative but seldom interesting. With video scribing on the rise, audiences are more compelled to watch a Ydraw video.
Tutorial videos get the most views when they are informative and entertaining. With complicated information, it is important to make a tutorial video easy to understand. Viewers want three things when watching a tutorial video: memorable visuals, fast viewing, and valuable information.
Memorable Visuals:
To get more views, be creative. Do not use the same old homemade tutorial video format. Video scribing is a great way to be out of the box. Drawing while learning is not yet mainstream, but soon will become so. Think of a different video setting, use color–something that catches the eye to keep audiences interested. It is very important for the eyes to be engaged at all times.
Fast Viewing:
People do not want to sit and watch a tutorial video for more than 3 minutes. Make sure to keep info videos short and to the point. Loading time of a video should be speedy, as people do not like to wait for videos to load.
Valuable Information:
Informative videos should have precise information, taking out all the unneeded filler words. Being short, to the point, but at the same time light and fun is important. People love to laugh and smile, so while preparing info, use some personality. Have a little fun, make a little noise, just make sure you don’t make chaos.
Making a tutorial video mainstream can be complicated, but with the right tools, a person can get their videos to the top of any search engine. Get creative, maybe even use a video scribing company, be original, informative, and to the point. There are plenty of things that you can do in order to get great, new, and fresh content, and coming up with those ideas will increase your views and leads.
by Ydraw | Feb 21, 2012 | Video Marketing
If you would like to know where the world is going when it comes to Video Marketing I will let you in on some numbers. Take a look at the latest article by REEL SEO.
Goodbye Traditional Ads, Hello Social Video – The Central Institute Of Australia
Businesses big and small, I implore you to pay attention to this video–even if the subject matter veers into the gross or weird territory (and it does). Because while the content of the video is definitely important to what I want to say, the greater takeaway is this: a technical school in Australia is reaping tons of buzz and earned media this week from a little online video ad they created, and they’re doing it because they walked away from traditional ads completely and fully embraced the concept of creating engaging entertainment content that encourages sharing behavior.
My recommendation would be to click on the link and see what all the buzz is about. The gist of the article is that you have to think out of the box and dare to be different when it comes to your video. Ydraw is always working with corporations who do not care to walk the line of creativity. They want boring and safe! But I am here to tell you that boring and safe videos are not going to create the buzz necessary to drive business and traffic. You need a video that is creative, funny, entertain, and pushes some buttons. That is what the world is craving. You need a video that is going to stick with the viewer. More of the same will just get filed away and lost in the metaphorical filing cabinet that holds all the similar traditional commercials we see. The next time you create a video marketing video you really should consider risk and realize that risky videos usually pay off. Like REEL SEO said:
Traditional Commercials Are Losing Effectiveness.
