What is Traffic? – Moron Monday

What is Traffic? – Moron Monday

So what’s the difference between Paid Traffic and Organic Traffic? What even is TRAFFIC? Is it really possible to get on the 1st page of google? Watch this week’s episode of Moron Monday to find out. The answer might surprise you!

If you missed last week’s episode, you can watch it here. (We talked about creating the right message for your target audience)


Hey guys. What’s up? This is Jace with another episode of Moron Monday. This is actually one of my favorite episodes which is, Traffic. We’re going to talk about paid traffic today. We’re going to be talking about organic traffic.

Now, is traffic hard? I put this up here first. Yes, traffic’s hard. Yes, this is difficult. Can you do this alone? Probably not, unless this is your full time job.

Now, you have to also be careful because this is where most people are being sold. You’re getting phone calls all day that say, “Hey, we’re going to rank you #1 on Google.” All of you have probably got those phone calls and it’s BS. A lot of people are saying, “Hey, I’m going to get you thousands of Facebook leads, for $3 a lead.” Are they good leads? Probably not.

This is where the good marketers and all of the bad marketers separate themselves. When you find somebody who really knows what they’re doing at Google Ads, you’re going to get an ROI. If you know somebody who’s really good at Facebook, you’re going to get an ROI there. But first, you have your video, you have your website, everything’s sitting there ready to go.

So, now what? If you build it, will they come? No, they will not. Just because you have a video, just because you have your website, doesn’t mean you’re going to sell your product or service.

That’s probably the number one thing I see, people come to us, we create their video, we give it to them, it sits. Then they call us a year later saying, “Hey, I need help.” So, let’s go over that.

Paid Traffic

The very first thing, paid traffic. Now, I like paid traffic and I recommend everyone out there to do a Google Ads campaign. Why do I say that? Because Google Ads always have an ROI. Now, if you bid position one, or even two, three, you might not get a return on investment there. But you might say, “Okay, I’m going to bid a few cents, position six, seven, eight.” And you’ll get a return on investment later on. But you just have to play the game and you have to optimize Google Ads.

Google Ads is not a set it and forget it thing.

You need to be on there every day, adding negative key words, until you get everything dialed in. Then you can let it run. I love Google Ads because people are searching for your product and service. So, somebody types in plumber in California, and you pop up as a plumber in California, pretty efficient. Got it?

Facebook and Instagram

Next, Facebook and Instagram, I love Facebook, I love Instagram, I run ads there all the time.

It is cold traffic. What that means is you need to nurture them. You can’t just run a simple ad and hope they convert. You need to run an ad, run a remarketing ad, get multiple touches. All this stuff, the reason you’re doing everything is because you want to get multiple touches.

I harp on that a lot because, I myself, I take probably 12 to 15 touches before I buy a product or service, so you’re going to use all this.

Facebook, Instagram, I like. If you’re marketing anything like in the sports industry, sports products, fitness products, weight loss products, all that stuff, Instagram’s probably your play. Boutiques, Instagram’s your play. I have tons of tutorials on Facebook and Instagram ads.

I also have set up some tutorials on YouTube, I love YouTube ads. Not a lot of people are doing it, they’re new. They are getting better and better with Google and how they’re optimizing things, so I like YouTube ads.

Pinterest, LinkedIn, Twitter, and Solo Ads

There’s other ones. You have Pinterest, LinkedIn, Twitter, Solo Ads, all these ones are great but they’re not as efficient nor do they have all the tracking capabilities and all the targeting that these other ones have.

Now, LinkedIn is good if your product or service is 7 to 10 thousand dollars, then you could probably do LinkedIn. Got it?

Organic Traffic

Now, organic traffic. This is a tough one.

SEO, let’s talk SEO. SEO is search engine optimization. Is SEO easy? No, it is one of the most competitive. Because think about it, you’re competing against some of the the biggest company’s Yelp.com. You’re trying to take the number one spot from Yelp, or you’re trying to take the number one spot from the biggest companies in the world, who are spending thousands, if not hundreds of thousands of dollars on search engine optimization.

Normally how this goes is you get a call, somebody says, “Hey, I’m going to get you ranked number one on Google.” And you’re like, “Hey, that’d be great, perfect. How much is it?” They sign you up for some fee and six months down the road, a year down the road, you see nothing. This is why SEO is a problem.

One of my companies I started, we did awesome at SEO for two years, Google changed the rules and all of a sudden it was like, okay we’re on page two. Bigger companies went ahead of us and we can’t seem to beat them out.

Other companies that I’ve done stuff with, we’d get lucky, we’d beat out a lot of people. But does it take time? Yes. If you think that you’re going to dominate in search engine optimization, you need to plan on a year, minimum. Two years is a good number and it takes huge amounts of content, takes back links. That’s the only way.

If you’re being sold on SEO, be careful because it is a game that is difficult. Google changes the rules all the time and it requires you to beat out the big boys. Got it?

So be careful with SEO. I always say create your own content and do 15 hundred word articles, if you want to win at that game.

Social Media, Daily Posts, and Interaction

Social media, daily posts, interacting with your audience. This works really well. A lot of people don’t interact with businesses, so just know that.

If you’re going out there posting on your Instagram, your Facebook, and thinking hey, why aren’t I getting any interactions? It’s probably because you’re under your business name, not a lot of people interact with businesses.


And the other one is Outbound. You can outreach to people. I do a LinkedIn outreach, which is Outbound. I do cold emails. That works really well, so there’s a lot of Outbound tactics that you can use to get traffic.

The whole idea of everything here is to get people to your website so that they can listen to your message, and fill out a form or give you a call and do business with you.

Which ones do I recommend? Which ones do I like the most? I like them all. I do them all.

I don’t know which one’s going to convert the best. So, the best thing you can do is start with everything and then eliminate. If SEO is just not your thing, eliminate it. But I like to do everything here.

You don’t need to put all your budget into one spot. You can say five dollars here, five dollars here, ten thousand here, ten thousand here, just depends on your budget.

I hope that helped. Go out there and start pushing the traffic, because that’s what matters. That’s what’s going to get you the conversions. Then follow this up with an actual remarketing campaign.

Don’t just go out there and send traffic to your website, go out there, get the traffic, follow it up with a remarketing campaign and nurture it with an email campaign. Which we will talk about on the next episode.

If you have questions, look us up. You can go to our different websites. You’ve got ydraw.com or you’ve got marketinghy.com, reach out to us, we’d be happy to help. That’s it. Peace.

Super Bowl Ads: Do They Pay Off?

Super Bowl Ads: Do They Pay Off?

Companies are spending millions to have a mere 30 second commercial on live TV during the Super Bowl.

For most businesses, that is a lot of money to be spending for a 30 second spot. Do they really pay off, or are they nothing but waste of precious resources? Ydraw is here to look at whether or not these ads are good advertisements to base our video scribing videos on.

Why is it that Apple and Google are not marketing commercials durng the Super Bowl, but companies like Chrystler who are struggling for money are? Do Super Bowl commercials pay for themselves at the end of the day? If they do work, the next question would have to be: Who are the marketing companies behind these awful TV ads?

Lets take a look…

The Consumer Mind:

1. What keeps consumers awake at night, indigestion boiling up their esophagus, eyes open, starting at the ceiling?
2. What are consumers afraid of, angry about, who are they angry at?
3. What are consumer’s top 3 daily frustrations?
4. What trends are occurring–and will occur–in a consumer businesses or lives?
5. What do consumers secretly desire most?
6. Is there a built-in bias to the way consumers make decisions? (For example engineers tend to be exceptionally analytic)
7. Do these specific consumers have their own language?
8. Who else is selling something similar?
9. Who else has tried to sell something similar and how?

Components of a Great Ad:

1. Providing a Single Message
2. Having a Catchy Phrase or Jingle
3. Featuring Memorable Characters
4. Using Consistent Design Elements throughout the Ad
5. Work to build up an Emotional Response to viewers

Super Bowl Commercials: The Good and the Bad

The Coke Commercial: Polar Bears and Coca Cola are not a new thing. In this commercial, there could have been so many more fun and exciting ways to promote Coke. Viewers are tired of keeping up with the polar bear story, they want to see something new. They want to see how Coke will make their lives better, why they need to have it, and how it is better than competitors.


The Career Builder Commercial: This is one Super Bowl Commercial that is a great example of an ad that applied to people. Viewers can relate to this commercial because many people feel like they literally work with monkeys. Frustration with business coworkers is a big part of any person’s life, and to be able to minimize that frustration would be a desire of most. This commercial was strategically made to apply to consumers emotionally in a creative way.


The Audi Commercial: Introducing their new headlights, Audi comes up with a creative Vampire commercial. But is any consumer really concerned about their headlights? Consumers want to see the luxury of the vehicle, the way it can make their lives better, not the way an Audi can destroy all of their friends. Does this commercial make someone want to buy an Audi? If a person was truly interest in buying an Audi, would they be compelled to do so by this commercial?


The Chevy Commercial: This apocalypse commercial, though it was extremely creative, did not appeal to the customer. Customers want to see the features of a Chevy, what is great about it, what is new and improved about it, what is going to make life easier. Their “Built to Last” phrase is a great phrase, but viewers want more of that. They want to see amazing pictures of awesome looking trucks.


What questions of “The Consumer Mind” do each of these commercials need to work on? What are these commercials doing well?
What “Components of a Great Ad” do each of these commercials have? What do they lack?

Commercials used in the Super Bowl can be extremely impacting, but how can they have more impact? How can they be even more beneficial to companies that are paying big bucks for benefit? How can they help Ydraw with their video scribing?


Please share thoughts and add comments, whats a great strategy to make a commercial amazing? Are these good tips and tricks for a video scribing video?