Things are changing in the video industry and Ydraw is changing with it. We have a couple of new styles of explainer videos that are going to blow your mind. lol

Curtis and I (Jace) spend a lot of time thinking about and discussing new ways to tell our customer’s stories. All we care about are your results. We want your videos to be successful. Just the other day, we were sitting in Chipotle going over the traditional story telling script style. Is it still effective?

For those who don’t know, a traditional style script starts off with a powerful headline, identifies the problem, gives the solution, and ends with a strong call to action. This has been used for years and it does work, but we think there needs to be more.

Explainer Videos and Stories.

Whenever I speak at conferences I like to open up with a story. There is something about a good story that gets my presentation started off on the right foot. We are not using them enough. So let me show you ways you can incorporate a better story into your new explainer video.

Video 1: Upgrade to a Testimonial Video

When a future customer is listening to your message, they want to know what you can do for them. They are hoping that you can solve a problem they’re experiencing in their life. Whether that problem is a simple want or an immediate need.

To often clients go way overboard on the features of their product or service. Features tell, benefits sell. A video that focuses on features does not perform at the top of the funnel. Feature based videos should be used at the bottom when a future customer has already looked into you business.

Make sure you write that down some place. It will change your business…  🙂

We decided to ask the question…If we were going to make a purchase, what kind of video would we want to see?

It would need three things:

1. Prove the product or service can solve my problem
2. Be very convincing (social proof)
3. Have a story behind it

Obviously we have all seen video testimonials before. They work! But a lot of them are lacking creativity and forget to focus on the actual story.

So here is what we came up with.

Have an actual customer tell their story (video testimonial), create graphics and images that show the story, and wrap it all up with emotional music.

Check it out. This is Explainer Video number one.

Video 2: Educate With Power

We all get tired of boring educational videos. Unless they are creative, fun, and engaging.

Effective storytelling can be a great way to education an audience and persuade others to your point of view. A long lecture isn’t too convincing because they feel opinion-based. Which can be polarizing.

But a careful blending of rhetoric and facts woven into the right story can change minds.

We have done a couple of these styles of videos in the past, but we kind of took this educational explainer video to a whole new level.

If you’re in the market for a new explainer video that will persuade your audience the right way, then give us a call.

How To Convince and Educate With An Explainer Video
4.4 (88%) 10 votes