How often do you forget where you put your keys or walk into a room and immediately forget why you entered it? Happens quite a bit doesn’t it? So why do we forget things? It’s actually not a loss in your long term memory but really a failure in memory retrieval. No information is actually lost, it’s still available in your long term memory, but for some reason you are just unable to retrieve it at that point in time.
In 1885, Hermann Ebbinghaus did an experiment on memory where he had subjects memorize a list of meaningless three letter words and tracked how quickly his subjects forgot the words. As you can see from the graph below, known as the Ebbinghaus curve, our learners will rapidly forget information. This is also information that was memorized. After 31 days the retention was less then 25%. In the case of meaningless information, only 20 minutes after they only remember 58% of the information. Now image what the retention rate is if there was no initial memorization. It might not even hit 2%!
We spend so much time creating a master presentation or article to have our audience forget within an hour. What can we do? Video Scribing is a perfect mnemonic device. A mnemonic device, is any learning technique that aids memory. Commonly met mnemonics are often verbal, something such as a very short poem or a special word used to help a person remember something, particularly lists, but may be visual, kinesthetic or auditory. Mnemonics rely on associations between easy-to-remember constructs which can be related back to the data that is to be remembered. The best mnemonic technique is imagery. By using videos, pictures, and other images you can recall things years later it is much better to use pictures in our everyday business activities.
Contact us with any questions about how a video scribe can help add retention to your brand.
I do not know about you, but every company or business has to be started somewhere. This is the beginning of Ydraw video scribing videos.
They are not much to look at, but they are pretty funny to listen to. It is hard to believe that this was are starting place.
Lets start from the very beginning. Mark Swan was the very first artist we found. He was a diamond in the rough looking to make a difference. This was one of the first video scribing videos we did. Hope you like it.
Just a quick note. These are also called animation doodle videos. We have a couple on YouTube.
So there you have it. This is the beginning of Ydraw videos. We have came a long way and we hope the next time you are looking for a Video Scribing video you contact us.
Wait we have more:
Video Scribing= Scribing is the real-time capture, processing and iteration of information in a visual form. This could be presented in words, cartoons, pictures, diagrams, flows and hierarchies.
Is there anything more inspiring then a perfectly planned and delivered presentation or speech? Yet if I were to ask the audience a couple of days later about the content of the inspiring speech they would recall very little. The same goes with most verbal and written presentation. Studies by educational researchers have found that three days after an event, people retain 10% of what they heard from an oral presentation 35% from a visual presentation, and 65% from a visual and oral presentation.
Video Scribing is a new unique way to capture attention, engage the audience, provide additional information and reinforce key points. Not only will it capture the attention of your audience it will help them retain the information that you have presented. We tend to think in pictures.
Far from the smokey rooms of Mad Men and the old-school way of contacting your audience, modern marketing whizzes have changed the game of marketing. Video Scribing is a marketing blitz that essentially creates a pitch, which is cool and interesting enough that consumers will spread it on its own. The sky is the limit from there.
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