I get asked all the time by clients and prospective clients who are looking for whiteboard videos:
“What makes you different from all the other whiteboard video companies?”
Well…I am glad you asked. We actually lost a job last week to some company in California. It always amazes me when this happens because I do not know why people settle for no name companies that produce junk. Unless it is a price issue, then I understand.
Let’s Get REAL!
Did you know that 95% of Whiteboard Animation Companies do not even create customized art? Nor do they draw under the camera. It’s all clip art and fake hands. Welcome to the day and age of deception. If you are going with a large video production company they are most likely going to search for software that will create a fake hand.
Here is is a Fake Whiteboard Video
Here is a Real Whiteboard Video
Don’t be fooled. If you want amazing Whiteboard Animation Video results, make sure you have a company that really does produce whiteboard videos.
Make sure they are customized and your artwork is created to match your brand and business. This will eliminate about 95 % of whiteboard video companies.
Here is a list of companies that create real whiteboard animation videos.
1. Ydraw
2. Truscribe
3. Switchvideo (look fake, but are not)
4. Whiteboard Animation
5. RSA animate (the father of Whiteboard)
6. Adtoons
7. 321 fastdraw
These 7 Whiteboard Video Companies are what I consider to be the best in the industry. We have all been around since the beginning and we focus on Explainer Videos. They are my competition and I consider them to be valid opponents (kind of).
Now Let’s Compare Whiteboard Video Quality.
Best way to compare quality is to show you some screen shots. Or you can just jump over to YouTube and check out a few videos.
https://www.youtube.com/user/theRSAorg
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- Ydraw
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- Ydraw
https://www.youtube.com/user/theRSAorg
https://www.youtube.com/user/switchmarketing
https://www.youtube.com/user/TruScribeVideos
https://www.youtube.com/user/321fastdraw
https://www.youtube.com/user/Ydraw2011
Obviously I am a little biased but you will see that Ydraw is the absolute best in quality. Our artists all come from places like Disney, Cartoon Network, Marvel, etc. They worked on movies like, Land Before Time, Pocahontas, Toy Story, etc. They are one of the the things that makes us different.
Let’s Talk Whiteboard Video Pricing
This is where things can get a little tricky. The companies above have a price range starting at $3900 and goes up to $75,000. It’s rather unique how we are all over the board. Don’t ask me… 🙂
The price of a whiteboard video is very negotiable, but if you go too low, your quality will suffer. I would pay around $8000 for a one to 2 minute video. There is no need to go higher. If a company wants more or thinks they deserve more money because of some special method, don’t buy it. Have them come down!
We have a package that starts at $3900 if you are the right client, but most pay $7500 for the first minute and $2000 per additional minute. http://ydraw.com/youre-a-genius
And Finally The Whiteboard Methodology
This is where we all differ a bit, but at the end we wrap the same concepts into different terms. For example, we like to draft our scripts using simple formulas.
1. Headline, Problem, Solutions, Call To Action.
2. Attention, Interest, Desire, Call To Action
3. Pain, Peril, Resolution.
These are all things that you need to integrate into your Explainer Video. This is what keeps their attention. I have seen all of our competitors create great videos.
Usually the number one destroyer of a creative video is the client. They say too much and forget to let us do our jobs. Below are some of my favorite videos. The first one is a great script that converts, the second one was created by RSA animate. It was one of the first whiteboard videos ever created.
Have a great day. We would love to help you with your next Whiteboard Animation Video. We consider ourselves the Best in the Industry and would love to prove it to you.