Aspen Group Video Proposal

1. Discovery Kick-Off Call:
   This is where you are introduced to your Ydraw team. You’ll have your Project Manager, which is always at your beck and call. The Project Manager’s job will be to answer questions, provide options, organize the entire project and make sure it runs smoothly and at the end of the day make you feel like the most important person alive!
   You’ll also be introduced to your Creative Director. The CD is the creative behind the creative. The CD will figure out, with your team, what the style, tone, feel, and length is of each video. During the Kick-Off call, this will all be discussed and at the end of the call we’ll know exactly how to start writing the script.
2. Script and Sceneplan:
   Typically within 48 hours of the kick-off call, you’ll get the first draft of the script. One thing we add in the scripting phase is what we call our Sceneplan. A Sceneplan is basically a storyboard, but in word format. You’ll have the script on the left and on the right will be a description of how the Creative Director envisions bringing the script to life. This is a really important stage in the process because it allows your team to change anything you want. It is so much easier to change a few words than it is to change a complete drawing if you didn’t love the idea in the first place.
3. Storyboard:
   So as soon as the Sceneplan is approved (usually takes 2-3 rounds of back and forth with your team) we send it off to the artist to illustrate. The artist tries to follow the Sceneplan as closely as possible so that you don’t have any surprises. If the artist decides that things aren’t quite working or sees room for creative improvement, he/she will definitely make the necessary adjustments. We then take the artwork and replace the sceneplan with the drawing sequence…which describes exactly when things will be drawn, shaded, colored, digitally inserted etc..  This way you’ll get a perfect idea of how your video will flow with the script.  This drawing sequence definitely changes a bit depending upon if it is a whiteboard animation or other type of animation.
4. Animation:
   Once we’ve made all the necessary revisions to the artwork and drawing sequence (usually 2-3 rounds of revisions are common) we will send it off to the animation department. We will decide on the perfect professional voice talent at this stage as well. We have a list of our top favorite voice talents, which you can see here: Voice Selection: https://ydraw.com/animation-video-voice-over-selection/

If you don’t absolutely love one of them, we can send the project out for auditions and get 100’s of professionals to audition for the project. The recording artist will follow the order of the drawing sequence perfectly so that your video turns out exactly as promised. The animators will then match up the art with the voice talent, add in any additional animations then send it off to our composer. Music and Sound Effects can make a huge impact on the viewers as they watch the videos. So, if time allows, we prefer to have each video with custom composed music and SFX. If we don’t have the time, no problem, we can create it all with Royalty Free Music and SFX, but we certainly love the custom composed pieces.