Curious about video marketing? About creating a company video but do not know what to include in the content? These helpful tips from Ydraw are great to consider when creating content for a video.

Creating Successful Video Marketing Content:

Inform a Customer: Demonstrate products and services that are provided. Educated and informed customers are much more likely to invest in a product when they completely understand it.  This allows them to see how the product or service would be beneficial to their life.

Testimonial Friendly: Always use testimonials from clients and fans.  Having individuals rate the company for experience, telling how the company has helped them and changed their lives, and comparing other companies, helps other customers see that is product or service is valuable and works.

Introduce Staff: This can create a great bond with customers, especially if they are cartoon based, like the animations in video scribing, where everything is introduced in a fun environment, making a company seem warm and inviting with personality and a sense of humor.  A person is much more likely to go with a company that seems fun and easy to work with rather than one that seems rude or stressful.

Call to Action: Add a process for customers to get to know how to connect with a company for more information, and what the next step would be for them to interact with you.

Relax: Make the video script relaxing, do not make it too complicated, and try to keep it brief. Make sure to have two or three key points in a video, ones that are most important to the company above all else, and keep it simple.
Video marketing is becoming increasingly popular with the online population, and will continue to do so for many years. Creating a successful video marketing strategy is crucial for any small business eager to succeed.

Alecsy Christensen, Ydraw