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When it comes to persuasion, motivation, and selling. Ask yourself: What would they like to hear? Why should they buy your product and what problem is it solving? Persuasion is nothing more than finding the motive that will cause your listeners to do as you wish, then stirring it to the point where it is stronger that their inertia or economic hesitation. To do that you must show how they will benefit, and you cannot do that unless you have the ability to put yourself in their shoes.

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