A New and Powerful Way To Tell Your Story
“When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.”
See Y It Works
Why(Y) Do We Love Stories?
A simple story can educate, inspire, change behavior, create feelings, grab attention, cause anger, or motivate. Think about it… everyday, millions of people buy expensive tickets to watch stories in theaters.
We discovered that, in order to motivate a desire to help others, a story must first sustain attention – a scarce resource in the brain – by developing tension during the narrative. If the story is able to create that tension, then it is likely that attentive viewers/listeners will share the emotions of the characters and continue mimicking those feelings and behaviors. This explains why one might feel invincible after watching James Bond or hopeful and motivated after watching The Greatest Showman.
A boring story can kill any audience. Ydraw has created the perfect system to tell your story and entertain your audience all at the same time.