The Skinny on Making a Big Fat Profit: Mobile Advertising
This article was posted on Business2Community.com by Jessica Anderson
You’ve just sat down to watch TV, and instinctively you search your pockets for your cell phone or your surroundings for your tablet. Sound like a familiar scenario? While TV viewership is on the decline, video viewing on mobile devices is on the rise. According to a survey by YuMe, aside from eating, the biggest distraction from TV watching is web browsing. This means that a large chunk of consumers are just begging to be advertised to while they’re being advertised to! And if your business has been slow to jump on the mobile advertisement train, you’re potentially only grabbing up about half of the audience’s attention. Here are some stats that prove that mobile advertising is the way to go:
Where & How
When it comes to where mobile users watch video, 100% watch from the comfort of their own home. 66% watch mobile video while on vacation, 36% while at a friend’s place, 22% while commuting or at work and 13% while eating at a restaurant. Of these mobile viewers, 65% spend over an hour per day watching video. If you’re not good at math, that’s over 7 hours per week; and if you’re still trying to catch up, that’s almost one third of a whole day! Cue the “I can remember when we used to spend all our free time outside” and all that jazz – but the point is, you desperately need to make your advertising compatible with smartphones and tablets.
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