The Ultimate Guide to Video Scribing

I have been wanting to create a guide all about video scribing and after 3 years I am going to take the time to write. It is becoming more and more difficult to hold the attention span of consumers. Without video scribing you run the risk of not getting your point across. Text and newspapers are a lost cause and will soon be obsolete if you do not believe me take a look at the profits of your newspaper companies, they are struggling to stay alive. Video, especially video scribing, is just getting started. Lets start by watching a video scribing video. Just watch a couple of seconds so that you can get a feel for what we are talking about.

It all came onto the scene about 4 years ago when RSA animate video scribed a couple of Ted Talks. RSA did a great job and the videos continue to rack up the hits. Their style is a bit different, but very effective. It was there creativity that planted the seed for Ydraw.

About a year later a couple of other companies came onto the video scribing scene including Ydraw. We like to think we are the #1 video scribing company. Obviously we might be a little bias, but we will leave that up to you to decide.

Video Scribing Training Video

I am a huge fan of what our script writers did for the Cosmopolitan. Instead of creating a boring old training video they did something a lot different and they used the zombie theme, which was a big deal at the time. Wouldn’t you rather watch this than some talking head?

I could show you hundreds more, but you get the picture. Video scribing is all about script, art, voiceover, music and sound effects. It is not easy and you should see how long it takes some of our artist to complete one scene.

Just ask Bob. Bob is one of our exceptions video scribing artist. He has been with us from the beginning and I can’t tell you home may times he would forget to hit record. Three to Five hours later he would look up at the camera and realize that the camera was not running. We get a kick out of it now, but it was painful.

Benefits of Video Scribing Videos

Retention rate
Click Through Rate (CTR)
Maintains 75% of your audience
Increase conversions
Increase Leads
Be Cool
Better Tool For Teaching
Unforgettable

Our Videos are powerful and have unlimited benefits when it comes to marketing. Here is a testimonial that came in from one of our latest customer.

It has been a pleasure to work with yDraw. From initial creative design through to final art & editing, the staff at yDraw has been professional, responsive and provided the out-of-the-box creative thinking we needed for our project. Not only are we extremely happy with our final product, but yDraw has been able to accommodate our aggressive timeline. There is only one choice you should consider when creating a video and that is Ydraw.

These videos are powerful and are being used by some of the biggest names in the internet and commercial marketing world. You want to do what the best are doing and they are all using whiteboard animation videos to convert, inspire, and impress.

With iphones, ipads, and Google phones video can only increase, not to mention the new HTML5 that is coming on board has much quicker loading capabilities. Lets look at what is happening in the video world. Youtube has 48 hours of video uploaded every minute, 3 billion views a day (that is half the world population) and 100 million daily mobile views. The numbers are staggering! This is just on Youtube we are not even talking about all the other video sites.

So you might ask what is the best type of video to get your message across. Obviously by reading the title of this article you know the answer. Video Scribing is some of the most motivating, pattern interrupting, and attention grabbing videos on the web. Think about it, a huge chunk of the brain power that we have is dedicated for images. Video scribing defines the way the brain processes information. By taking a script and adding images, picture, music and effects you now engaging the right parts of the brain for future recall. No wonder 86 out if every 100 people would rather watch a video then read text. Here are 3 simple beneftis of video scribing

1. Increase traffic

2. Increases google site rank by 53 times. The new Google Panda update favors video and some of the sites that benefited the most from the panda update are youtube, metacafe, hulu, and reelz just to name a few. Google realized that people are navigating towards videos

3. Increase your op-in rate

4. The younger generation will not have much to do with text. Whether we like it or not that is the way things are going we are in the information age is passing and the communication age is coming into effect. We will need to produce media that communicates quickly and do it with some entertainment or we will not be able to hold much attention. Here is a perfect example while writing this article my 11 month year old daughter is watching “Signing times” on my phone.

Pictures of Video Scribing Videos

This will give you a good idea of some of the different styles you can choose from. Ydraw does create real drawing which you can take and repurpose for other marketing material.