5 Ways Social Media Marketing Will Expand Your Video’s Reach

So, you have this spiffy new Ydraw video ready to download and share with the world.

Now what?

Don’t leave what happens next to chance. How you market your video will make a huge difference in how many of the RIGHT people actually WATCH it.

That’s where a social media marketing plan can help. If you’re thinking, “I already have a marketing plan.” Good for you. You’re already a few steps ahead.

But, if that plan doesn’t spell out exactly how you’ll take advantage of the amazingly effective, and mostly free, opportunities on social media marketing sites – then sit down and take some notes.

Your class on Social Media Marketing 101 just got started.

         

          1. GET NOTICED:

Basically, if your business isn’t active on the main social media sites, you may not exist yet to your target consumer.

To give you an idea of how many people are regularly using the most common social media sites, here’s a quick summary of the current numbers, according to Statista:

Facebook: 2.23 billion profiles, with 1.45 billion users visiting daily.

YouTube: Over 1 billion users, with over 500 million hours of videos watched daily.

Instagram: 800 million users and adding over 100 million in the last year alone.

LinkedIn: Over 562 million profiles in more than 200 countries worldwide.

Twitter: 335 million active users visit Twitter monthly.

Pinterest: 200 million monthly active users, predominantly female.

Can you really afford to pass up that kind of exposure?

Or, better question, why would you want to?

       

           2. PEOPLE WANT VIDEO:

Mike Henry said, “We’re operating in a world where ONE GOOD VIDEO can lead to a massive social following.”

Now you have that good video – so what do you do with it?

Not only does social media offer an incredible marketing opportunity, but posts that use video have a much higher conversion rate on all of the social media platforms. Check out just a few of the many powerful statistics on the impact of video in this infographic created by The E Word.

So, if your consumer is browsing Facebook, your video should be on Facebook. If they’re tweeting about their morning bagel, your video should be popping up on their Twitter feed. When they’re scrolling their LinkedIn at lunch, you want that video to smack them right in the face. YouTube? Instagram? Same story – different channel.

Social media allows you to deliver your video to your target consumer on a silver platter.

         

          3. START A CONVERSATION:

You don’t want your marketing plan to be a monologue. Your target consumer really only cares about themselves. If you’re doing all the talking – that doesn’t mean that they’re doing all the listening.

Instead, put your video out there and start a dialogue. Use your video as a springboard into building a community. This will also make your brand relatable and that will attract even more followers.

       

           4. MARKET MORE; SPEND LESS:

Did I mention that social media marketing is …. FREE? That’s right. It costs ZERO dollars to set up business profiles on social media sites and begin posting.

Now, you may eventually choose to pay for ad campaigns that will further your reach, and many companies find it very effective, but you certainly do not have to do that to get started and get your video out there.

Plus, since we already discussed how much more effective video is as a marketing tool on social media, you’ll get pretty good reach without paying another buck.

           

          5. FREE FOCUS GROUPS:

You know the value of focus groups when branding your business or making business decisions.

Well, with social media marketing, you have access to a focus group – 24/7, 365 days a year, that never sleeps, never slows down, and is actively engaging in dialogue on what they like and don’t like.

There has never before been a greater opportunity to talk directly with your target consumer whenever you want than today – on social media.

So, gather information by reading and following their conversations. Or, utilize free tools on platforms like Sprout Social and Hootsuite, where you can access trending conversations pertaining to your target market.

Take it a step further and download apps like Instagram Insights, WhenToPost and Crowdfire to learn more about what is really engaging your target audience and when they’re online looking for it.

You can even learn about your competitor’s performance and connect with Instagram influencers on apps like Iconosquare.

And – yep, you guessed it – it’s all free.

 

The bottom line is – we live in unique technological times that can sometimes present challenges, but in other cases, offer you an incredibly insightful, effective, and affordable opportunity to connect with your target consumer like never before.

Leverage whatever you can to promote your video and your brand!

And, if you have any questions on how Ydraw can support you in developing your own social media marketing plan, please reach out. We can’t wait to hear from you.

3 TIPS FOR CHOOSING YOUR ART STYLE: To Take Your Video from Vapid to Viral

 

Everyone wants a viral video. In fact, that’s what most of our clients ask for when they come to us. But, when it’s time to look at our Art Styles page – many clients panic and think,

 “What if I choose the wrong one?”

That’s why we are going to talk about the difference that art choice can make to your video and a few things to think about when choosing yours. Because although we pride ourselves on working with the most talented artists in the industry – that doesn’t mean that every one of them is the best choice for your project.

Let me tell you a short story.

Once upon a time, a client named Booz Allen came to us for their first whiteboard animation video. They are a serious, respected firm with very serious, important clients. Even though this video was internal, they wanted it to be serious, professional, and aspirational.

But, there was just one thing.

Their Scriptwriter had a gut instinct – what if we juxtaposed the informational tone of the script with a fun, unexpected art style like Calvin & Hobbes to create a surprise effect?

Well, Booz Allen decided to go with Semi-Realistic instead. Here’s the first scene from the first set of images delivered by their choice of artist:

 

This works. It gets the job done. However, Booz Allen isn’t in the business of just getting the job done. So, they made the command decision to switch artists (for a small fee).

Here’s the first scene again – with the exact same script – rendered in the Calvin & Hobbes style:

Now THAT’s memorable!

Just using a different art style brings the script to life in a completely new way.

In fact, this style was such a huge hit –they have made dozens of videos since in this style.

This is a perfect example of how the right art style can truly elevate a project.

So, what should you consider when choosing the art style for your project?

Here are 3 things to consider:

  1. TONE/MOOD:

What is the tone of your script – what feelings does the voiceover evoke? And, what do you want the mood to be of your video? Some examples might by light-hearted and humorous. Other scripts are heavy, covering more serious subject matter. Or, maybe you just want an approachable, informational tone. For example, this video we made for Volunteers of America was designed to be beautiful, moving and inspiring. Using our YPaint style, the images are digitally revealed and we incorporated an animated fine line connecting them to support this vision:

 

  1. ELEMENT OF SURPRISE:

Now, just because your tone and mood are serious – doesn’t mean your art style has to be! By using an unexpected pairing, you create the element of surprise! Examples of this could be the Booz Allen video – which pairs a fun, youthful art style with serious internal subject matter. Or, take a look at this video for the marketing company, Ribyt. They used color to create an element of surprise, by staying all B&W except for their brands green.

 

 

Another way to create an element of surprise is to use a mixed-media approach, by combining different types of video footage. In this case, Vital Smarts used a mixture of live video and whiteboard animation:

 

  1. AUDIENCE:

Sometimes the right art style is the one that will appeal most to your audience.

Ask yourself, “What would my target consumer want to see?”

After all, you’re making this video for them, right?

That’s exactly what our client, Wilson Electronics, had in mind when we created this short, one-scene video in our Cartoony style to capture the feeling that people have when they realize their cell phone signal hasn’t been working:

 

BOTTOM LINE:

Be willing to think outside the box when choosing an artist!

The right art style will pair perfectly with your script and grab the attention of your audience.

We love working with our clients to discuss options, send samples, and help guide you to choosing the perfect art style for your project.