by Ydraw | Jun 14, 2012 | quick draw video, Video Strategy Guide
Quick Draw Videos Strategy #1: Best Time To Release Media and Video
Quick Draw Videos: New Video Strategy Guide: Best Time to Release New Videos to Media.
Depending on the audience and venue a video is most likely to be viewed from impacts the optimal time to release a video. Quick draw videos released by Ydraw take in to consideration all of these facts when releasing a new video to the public.
According to information found from ReelSEO, some of the main venues to focus on targeting user viewing are computers, tablets, and mobile devices. If viewers are most likely to be viewing a video on a computer, it is best to publish the video early in the morning during the weekday, or between 8am and 11am on the weekend.
Get the PDF Version HERE
Quick Draw Video Strategy 1
If the extent of the viewing audience will be using tablets to view content, ReelSEO researched and shared that the best times to release video content is at 8am on the weekdays, with the worst time to publish being midnight and 6am.
Where do I begin?!?
For mobile friendly viewers, if a company is looking to target specifically mobile, studies have shown that the best time to publish content is around 5am or between 1 and 2 pm on the weekdays.
Be wary not to publish video content at the wrong time. OGVI shows evidence that the worst time to publish content for a computer or a mobile device is between midnight and 5am, and the worst time to publish when targeting a tablet is between midnight and 6am.
Overall, most video viewers do the extent of their viewing in the morning. Quick draw videos by Ydraw keep in mind that above anything else, the best bet for optimal views on all interfaces is making sure to release content early morning preferably after 6am.
REMEMBER: To get the best results in publishing successful video content, do not publish it after midnight!!!
+Jace Vernon
+Alecsy Christensen
by Ydraw | Jun 5, 2012 | Explainer Video, Whiteboard animation
Animation Explainer Videos by Ydraw are outstanding videos that increasingly help a company’s lead conversion rate. They provide the viewer with not only entertaining media, but also an informational experience that is unlike any other animation video on the market today. Having an explainer video by Ydraw will allow your company to explain to others what it is that your service or product does exactly.
Whiteboard Animation videos by Ydraw are great tools to help when working to convert leads to clients. Ydraw just announced they are now working with not only video scribing or whiteboard animation videos, but also expanding their business to include amazing animation videos unlike any others on the market. Think informational cartoons!
With the skills Ydraw’s animation artists have already, they are able to create anything and everything imaginable. If you think it, they can create it. These talented artists are some of the most skilled animators in all the world, previously working for Disney and other well known companies. And who knows animation better than Disney?
When working to convert leads, it is easy to get lost in explaining information to the potential lead that may not be needed. With an animation video from Ydraw, all the content in the video is well scripted and paired with great animations that not only explain complicated information in a more simplistic way, but also focus on the key points that the company uses to convert their leads. This makes it efficient, easy, and time-effective to have leads watch an entertaining video that both excites them and converts them to a further client.
Ydraws animation videos are a great investment for any company looking to more easily convert their leads to potential clients in a fast, easy, efficient, entertaining, time-effective way. Contact Ydraw with any questions, comments, or ideas!
by Ydraw | Jun 4, 2012 | Explainer Video
Explainer videos are only as good as their advertising.
Where you place your video, how you keyword it, and what venues you use to get the most traffic is crucial for a successful explainer video.
Once you place it in the right venues, then the video will do the rest of the work grabbing attention, attracting new consumers, and making sales.
Google has now added a video ad program to optimize explainer video adwords and get the best results at placing your video in the right place. Using the right video is extremely important, one that people will be compelled to watch once it is viewed in adword campaigns. That is why Ydraw creates new and exciting explainer videos that will keep audiences on the edge of their seats, interested to watch any length of video.
By clicking on Google Adwords Explainer Video here, this will take you to the exact site where you can start your Google Adwords video campaign. This will give you step-by-step instructions to complete your campaign and get the best results possible.
google adwords explainer video
Google also provides a help site for explainer video marketing, where specific guidelines can be used to get better results. This site talks about certain aspects like using YouTube as a placement for your video to drive traffic, how to use text overlay, image ads, video ads, info on viewer interaction, and excluding sites or content.
Video adwords for Google additionally has information on how to target explainer video audiences, where Google goes into detail about specific targeting strategies like tips on targeting specific demographics, age groups, topics, and interests. Analytics with adwords will tell you how your video did with impressions, click through rates, viewing rates, etc.
Google Adwords pricing is a lot like other products that Google offers for advertising. The only time you have to pay though, is when someone watches your video. There are options available where you can choose how much or how little you want to pay for each view, and then go from there by analyzing your effort.
Don’t miss out on this great explainer video adwords opportunity, as it could benefit your video marketing strategies immensely.
Alecsy Christensen, Ydraw
by Ydraw | Jun 3, 2012 | Sketch Video
Sketch Video: Another Keyword to Focus on!
It is rather funny to see how many different words people use for Ydraw Videos. Let me give you a short list, whiteboard animation videos, sketch videos, scribble videos, fast hand videos, graphic facilitation videos, video scribing videos, color videos, hand drawn videos etc…. There are so many different name and each week I seem to get another one. That presents a little problem for our marketing team. Which keyword do they focus on first and is it the best one? If you do not know what a sketch video is, check this out.
Finding the Right Keyword
Step one is find out which Keywords have the most searches. You can use the keyword tool provided by Google, its free and is very useful for any business. Google actually provides a lot of free tools when it comes to keyword research. It would be wise to become familiar with all the tools they have to offer and see which ones work for you. The problem with not knowing the monthly searches is because you might be competing for a word that is never searched. Example Sketch Video is a great word for us to compete for but whiteboard sketch video might be even better it all depends on the testing and the numbers. Yes you might be excited at getting to the top of Google for a certain word like “whiteboard sketch video” only to find out you are the only one that searches for that particular term. The perfect place to start is with a keyword that has a good number of searches and very little competition. If you try to tackle the difficult words you will just get discouraged. SEO is not something that can be done overnight. It take time and a lot of writing especailly when it comes to more popular keywords like “whiteboard animation.”
Here are the Monthly Searches for a few of the search terms.
“creative video services” 58
“explainer video” 1300
“video for business” 1600
“explainer videos” 590
“video scribing” 720
“scribble videos” 10
“whiteboard animation” 1300
For a new video company you might consider dominating the search term “creative video services.” It has very little searches and low competition. Don’t expect to make huge profits but it is a great place to start. First you create a landing page or a blog all about Creative Video Services, get a few back links with the anchor text “Creative Video Services,” Ping it, Tweet it, and then finally create an ad-word campaign for it. That is it! Make sure the Actual keyword is part of the Headline, URL, and body.
The term I like is “Sketch Video.” When people see a new whiteboard animation video they are often times confused about the actual name of the videos. So they will google “Sketch Video or Sketching Videos.” We will see how it goes but in the mean time I will see how this blog holds up for the term “Sketch Video.” I will use this particular blog to try and rank for Sketch Video. Wish me luck!
