Get More Facebook Fans - Employee Highlights
Let’s face it—people aren’t on Facebook to be sold on your new product or service. Facebook is a virtual escape from work and responsibilities. It’s a place to get updates on friends, post your passions, and share the latest viral YouTube video. So how do businesses like us fit into the mix? One of the hardest aspects of social marketing is breaking through the social barrier of Facebook, Twitter, and other social networking sites. After every attempt at Facebook interaction falling short, we decided to get creative with our employee highlights and see what happened. We have a few employees who do photography on the side and asked them to get creative with our "About Us" page. They set up studio with a green screen and went to work. Here is what they came up with:
The first time we met Rex Jones was two days after a broken clavicle surgery. He walked into our office for a job interview with his arm wrapped in a sling, ice pack on shoulder, and a little tipsy on Lortab. Naturally, we gave him the job. There is no question Rex’s life quest for the perfect body, willingness to bomb hills on his bike, and complete disregard for his own safety has given him some guts. Rex’s job description includes editing whiteboard animation videos and video effects. He is the Photoshop expert in the office and has a passion for photography (he is actually pretty amazing at it too!). We don’t know how to say this but… Rex is kind of a big deal. His hobbies range from acting, to ceramics, and even some wood working on the side. Oh, did we mention he spends his time away from extreme sports pursuing a larger vocabulary? We love Rex and he helps make Ydraw the bomb. Thanks Rex!
Our Facebook interaction thrived. Not only did we receive interaction from our fans, we received likes and shares from family members and friends of the employee. Any small business marketing on Facebook knows this is no easy task. We were no longer selling them a product, we were socializing with them. You can see in the screen shot below that our fan reach is booming and still on the rise.
This is what we learned. People want to be connected with through true genuine interaction, not have products thrown at them all day. At times we can be hesitant to get creative and go the safe professional route but our reach was further when we took some risk. By giving our employees creative freedom they gave us an awesome product that displays their personality and personifies our business. Our intention for creating these profiles was giving companies one more reason to pick us over the competition but we found that Facebook interaction was a huge plus.