by Ydraw | May 21, 2012 | dry erase board animation
Dry Erase Board Animation as a Popular Marketing Tool
Dry erase board animation by Ydraw announces successful tips to drive traffic to websites using their strategies. Video marketing through dry erase board animation is a great way to increase traffic to different sources.
One of the most exciting marketing tools being used on the internet today is dry erase board animation. This type of video animation is really growing and has been shown to be quite effective for companies that want to drive traffic to their websites. Video animation is not new, but is being newly discovered as an excellent marketing tool.
Attention Grabbing
Because the dry erase board animation uses a creative story and shows the artist bringing the story to life through pictures that are constantly changing, it quickly and easily grabs the attention. When the animation video is well done, it does its job.
Some statistics to be aware of include the fact that in the past three years, email campaigns using some type of animation videos have increased in number five times. In addition to the increased usage, some studies show that click-through rates have also increased dramatically through the use of video marketing.
Video Usage
If a video is produced to be used on the homepage of a website, it will require different things than if it is designed as a viral video promotion to go out on your various social channels. If the plan is to use it in a trade show, those requirements are different still. Being aware of how the video will be used can help in getting the right kind of video.
Video Objective
A video that is being used to drive traffic to your website will be different than one designed to simply collect user emails. Knowing what a video needs to do can help improve the video so it can do its job. Many animation videos educate, drive traffic, and collect information at the same time.
One of the most exciting marketing tools being used on the internet today is dry erase board animation.
Video Length
When you are considering the different dry erase board animation videos that can be created, you need to be aware of their length. Ydraw usually uses videos that are about 3 minutes in length or shorter, because anything past that length might drive the attention span of the viewer to go elsewhere.
By keeping your objectives in mind, anyone can effectively use dry erase board animation videos to drive web traffic.
Alecsy Christensen
by Ydraw | May 21, 2012 | Whiteboard animation
Whiteboard animation videos have shown great success in social media methods with Ydraw.
These videos develop an engagement with the audience that is not found in other online videos, benefiting any social media campaign by creating fans.
Whiteboard animation videos are increasingly successful in helping Ydraw with their social media efforts around the web. Unlike other video marketing strategies, Ydraw’s whiteboard animation videos connect with viewers in a way that will promote devoted social media followers.
With whiteboard animation, Ydraw has seen the engagement of the viewer, or the time span that the viewer watches the videos, to be much longer than that of other videos. This animation technique consistently has shown a great impact on viewers and the dwell rate of how long they will view a video on YouTube or Vimeo.
As stated by an interviewed source in ReelSEO,
Pictures are worth a thousand words, but videos are worth a million…
Videos, specifically whiteboard animation videos, add a personal touch that is not seen anywhere else in video.
The viewer actually gets to watch artwork come to life before their eyes, as they are taken through the whole process of the development of such intricate animations and illustrations. This will then develop a sense of engagement and connection in the viewer, inviting them to watch more and more of the video. Most viewers of Ydraw videos find they look forward to watching future videos, as whiteboard animation videos are mesmerizing in all ways.
Placing whiteboard animation videos on social media allows it to reach more people. If someone sees a great video they are more likely to share it. Which is free marketing for your product or company! Ydraw knows this, and recommends that all companies seek out various social media platforms to help promote their videos.
Written by Alecsy Christensen
by Ydraw | May 17, 2012 | how to make a whiteboard animation
How to Make a Whiteboard Animation Video Tip Guide
‘How to make a whiteboard animation video‘ tips are essential for any business that is attempting to make their own unique and detailed whiteboard animation video for internet marketing or sale purposes. Ydraw provides new helpful tips to promote a better whiteboard video.
Although this will not get the best results when looking for increased traffic and conversion rates, this technique will provide a way to get an extremely cheap alternative to Ydraw’s whiteboard animation videos.
Essential tools include a dry erase board, a camera, a computer, a desk, some dry erase markers, a chair, and a light. With these tools the artist can now set up their workstation. Place the light on the table, along with the dry erase board, and rig the camera to the light so that it can be right above the dry erase board.
How to Make a Whiteboard Animation Filming Guide
With the camera hooked up to the computer, all one needs now is for the artist to start drawing with the dry erase markers. If the artist makes a mistake, it is easy to rewind the video filming, erase the drawing sequences and start again. Decide how many scenes are wanted, the desired length, and work to intricately detail every scene, taking a break and video taping the whole scene without an artist’s hand in it for a period of time.
How to Make a Whiteboard Animation Editing Guide
To edit the whiteboard animation video, use editing software that is found on an existing computer. One can download cheap editing software programs on the internet finding them through searches on Google, Yahoo, Bing, or other related search engines. Take tutorials on the software and if there are questions about one of the tools, it is easy to look up the answer through forums found by searching on Google. The artist needs to find out how to speed up their sequences through their video editing software, so that the whole whiteboard animation video comes to life in detail and precision.
For more information on how to make a whiteboard animation video, look through Ydraw’s site or contact us through email.
by Ydraw | May 10, 2012 | Video Marketing
How to Market Your New Animation Video
Ok so you have your new video or you have a video and you need to know how to get it out to the markets. Well, you’re not alone. Video Marketing is not an easy task, but it is critical to your success.
I am going to try and make this article as simple as possible and give you steps to get your video out there. You can always go more complicated, but that topic is for another day. Lets start with the reason why!
TO GET LEADS, CLIENTS, AND BUSINESS!
Both B2C and B2B marketers are confused and searching to discover the new ways to convert visitors to prospects and prospects to customers, and video is a key component.
Why Video?
- Online video adoption soars
- 50% of Internet traffic this year will be video
- 4 billion daily views on YouTube, 2.5 days worth of video uploaded every minute
- 75% of C-Suite executives surveyed said they watch work-related online video on business-related websites at least weekly
- 183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer
- On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page
- 24 Million U.S. smartphone users are currently watching online videos on their mobile device at least monthly
How to Marketing Your Video
1. Put your Video on Youtube, Vimeo and the other video sites out there. There are about 100, so take some of the top ones. Here is a simple list:
- YouTube
- Vimeo
- Dailymotion
- Veoh
- Google Video
- Metacafe
Make sure your keywords and description are filled out correctly and match with your target keywords.
2. Create a press release for you video. You can pay for a press release or use a free one.
3. Create a blog post around your video.
4. Create a linking wheel around your blog post.
5. Post video to Facebook, Twitter, and Linkedin.
6. Shoot out an email to your customers, future customers, friends, and family.
There you have it. Simple Right?
by Ydraw | May 8, 2012 | Animation Production
The animation production company Ydraw is now not only releasing video scribing videos, but animation videos as well.
When it comes to video marketing, Ydraw is indeed the place to go to for instantly appealing animation production. These videos are content rich and reach out to all age groups alike.
The animation production work at Ydraw is on par with any top animation studio, and after looking at all of their animated videos, it becomes quite obvious that they are made with all the standards of quality, craftsmanship and attractiveness kept in mind.
The animation production is done in a way that it should remind everyone of their childhood, sitting in front of their TV and watching Frankenstein being brought to life by the scientist. In this video however, it is a lead pencil that is made alive by the scientist who then proceeds to encouraging it to draw.
This is of course very close to what Ydraw is in reality i.e. making their art come to life via animation production and helping other organizations with their intelligent and innovative concepts of video marketing.
Ydraw helps people in bringing their ideas and products to life on the internet in a much refreshing way. And one can rest assured that any project they do would also be a very satisfactory experience for the customer in terms of the quality of the output.
Being a company that specializes in animated marketing videos, the people they work with have little to no worries regarding the development of their marketing strategies from the drawing board to the computer screens. And the final product is almost always exactly what the customer companies are looking for. Ydraw is indeed one of the pioneer companies of video marketing using animation production and is paving a way for small and big corporations alike to promote their businesses on the internet in a creative and subtle way.
+Jace Vernon
Alecsy Christensen