Ethos, Pathos, Logos
Writing whiteboard video scripts using Ethos, Pathos and Logos When you sit down to begin writing the script for your online marketing video, you want to keep three little words in your mind: Ethos, Pathos, and Logos. These are the modes of persuasion. When trying to persuade somebody to do something – say, buy your product – you need to make sure we sound credible, appeal to the emotions, and prove certain truths about our company and product. If you’re a good marketer, you’ve obviously lived by the E.P.L mantra, but with whiteboard animation things can be a little different....
Read MoreAnimated Video – Google Display Business Trend Summary – Animated Video Strategy #3
Animated videos by Ydraw are always up to date with the latest video strategies, tips, and tricks. Announcing strategy #3 for successful video campaigns. Animated videos are trending in media and display networks, and Ydraw is the leading company for successful animated whiteboard. Always up to date with the latest news on successful video, Ydraw’s new strategy is analyzing and reporting the video and display trends. Google Business Trend Summary – Analyzing and Reporting Video And Display Trends According to Google’s Display Business Trends Report, from 2010-2011 many companies...
Read MoreWhere is Video Heading? Into the Future and Beyond
As more and more people are using Smartphones and Tablets every day, a considerable increase in video is moving right along with it the increase. The Wall Street Journal is just one of the media sites that believes in this increase: As more people gravitate to smartphones and tablets, they’re increasingly forgoing the desktop to the access the Web. Between 2008 and 2011, the percentage of U.S. adults who accessed the Internet from PCs daily grew to 62% from 54%. In the same period, the percentage of daily mobile Internet users rocketed to 26% from 4%, according to Forrester...
Read MoreAnimation Production Process: New Specialty Announced by Ydraw
Animation Production and the process thereof is a new addition to Ydraw’s company specialties. The process to complete a short 1 min 30 second video is much like the video scribing process, where creativity, technical skill, and detailed drawings play big roles in completing a successful animated video. The Animation production process is much like that of Ydraw’s video scribing and whiteboard animation process. Introducing Ydraw’s animation based video and going trough the steps below will give viewers a better understanding on how animated videos are created, and what...
Read MoreAnimated Doodle Video by Ydraw
Animated doodle videos are constantly being viewed everywhere. They might just be the next big thing in video marketing. Ydraw thinks so, and this is why they released a new animated doodle video exclusively for Beat Generals. Animated doodle videos are the next marketing trend. Ydraw recently created a video for Beat Generals using rapid drawn animation to entice viewers and get more video views. These unique presentations are being watched over and over again, because of the enticing sketch art and video animation drawn by the most qualified artists. Doodles that are...
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